How Mylance CEO Bradley Jacobs grew Mylance to $1.6M revenue and 800 customers in 2024.

guys it's company mylands.co helps Consultants Build a Better Business doing 40 000 bucks a month right now on revenue from 800 customers up from just eight thousand dollars a month exactly a year ago and he placed close to 400 000 preced at a 10 million dollar cap so very Capital efficient here team of four now today as you're looking to scale he knows what he's doing built the company out or sorry built out the Uber operation down in Miami before launching his own consulting company so then built this to basically drink his own champagne eat his own dog food scaling fast now we'll see what happens next hey folks my guest today is Bradley Jacobs after four and a half years of launching and scaling businesses at Uber he built his independent consulting company up to 25 Grand a month and 20 using just 25 hours of his week he then found in my lands to help you work for yourself whether a full-time consulting or alongside a full-time job it's called mylands.co Bradley you ready to take us to the top absolutely let's do it all right so the real question is are you still Uber or did you quit and you're Consulting full-time now I definitely quit I quit in 2018 I consulted full-time and then uh now I run my Lance that's amazing okay so what were some of the things when you were running your Consulting business that frustrated you where you were like I got to build code for this and eventually launch Lance you know it was it was more about all the back end for my business it was bookkeeping it was taxes it was health insurance it was lack of a community it was where my next lead came from uh it was having a website it was invoicing proposals contracts I mean I could go on there's there's a lot that I was missing and people need that support yeah so how do you price today is like a percent of invoices folks put through you or is it a flat SAS fee or something else it's flat subscription we don't want to take a cut of your invoice we don't want to take a cut of your project that's for you um you know pay us a platform fee and you can build your business on top of us that's awesome now how do you upsell the platform fee is it feature-based upselling seat based gmv based upselling how do you do that yeah right now it's just a flat fee we just have one tier right now that'll change in the future as we add more features but it's just one flat fee now we do have other options we have a coaching program that helps you add 10K per month to your Consulting business and we also take over your taxes and bookkeeping right now so um we have additional offerings but the basic platform is just want to be that's great what is the average customer paying per month today they're paying on average 50 a month okay very cool and um I guess back story here how what year did you officially I guess quit the consulting company go all in on Lance so I kept Consulting while I was starting my lands uh in 2020 and that way I didn't have to raise a pre-seed round for the company I could pretty much fund my life with my Consulting business and I actually still have a Consulting client on the side today I keep my skills sharp and practice what I preach through Consulting so um yeah it's been a part of my life and probably always will be I love that okay so um when did you the get your first paying customer on my lens that wasn't yourself first paying customer was March 2020 March 2020. okay and then fast forward to today how many customers yeah we have over 800 customers today wow okay so tell me that story I mean how do you go that's that's not small growth how do you go find 799 other people to pay yeah great question um a lot of content for us um there's a huge educational component to how do I find my first client how do I price my services how do I hone my Niche what kind of a contract template do I need and everything in between and so I've been publishing content almost every day now on LinkedIn for the last few years uh have built up a little bit of a following there uh SEO has been pretty good for us but really the biggest thing has been word of mouth I think any time you you create a good product that people like they organically tell their friends about it so we have a referral program but even before that we grew a lot from Word of Mouth interesting yeah 13 400 followers on LinkedIn and I guess are you writing all of your own content for LinkedIn or someone else writing this for you I write all of it I will say that I wrote a lot of it when I when I came up with the original accelerator program so that helps you launch your business so I wrote out pages and pages and pages of content for our customers there and that will go and I'll pluck some content from there sometimes just to help you know if I need to write something quickly but I love writing I actually really enjoy it I carve out time in my day um so I write I can tell I mean you're you're remark when I look at your activity feed on LinkedIn look what I'll say is like some of these posts only get like six likes and two comments but then others really take off and get like 50 likes and like you know 20 comments but the point is when I look at this the time stamps on this you're very consistent you post like once every two days I'm still scrolling backwards I'm like three weeks back now you post once every two days almost religiously I do I actually try and post every day I will miss a day here and there and I don't really post on the weekends unless I get ambitious on a Friday and schedule everything but I do I have it on my to-do list every day it doesn't take me long I can I can write a post in about 15 minutes yeah so I just bang them out every day oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret evaluation is there's many different ways to value a SAS business so the reason you're going to see three or four different valuations inside of your frowner path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from Real Time valuation data points Founders share with us on the show so traction 1.2 million seed around 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview well it's interesting to try and reverse engineer like why some of these do well and get 88 engagements and others don't only get two and I just feel like so much of this is copywriting you know it's the hook if I'm really being honest it's that hook at the beginning um and then the content needs to be good from there but my best ever post was actually a post about uh ubereats in Miami I launched you reads in Miami and I wrote what it was actually like to launch that business I wrote that in 10 minutes like lying on my bed one day and I got 188 000 Impressions and it was just shocking to me but when I look back at that post the hook was really really strong and the content really resonated so um you still can't dictate what's gonna go viral versus not or what's going to do well but you can at least you know have an idea of what works there yeah talk to me about...