Latka logo

How newScale CEO David Henderson grew newScale to $4.6M revenue and 2M customers in 2020.

newScale - market leader in self-service, service catalog, & lifecycle management software for enterprise IT and private / hybrid cloud - is now part of Cisco.

Last updated

newScale Revenue

In 2020, newScale's revenue reached $4.6M. Since its launch in 1999, newScale has shown consistent revenue growth.

newScale Revenue GrowthReported revenue / ARR by year$0$1M$2M$3M$4M$5M199920012003200520072009201120132015201720192020$0$5MSource: GetLatka.com
YearMilestone
2020newScale Hit $4.6m revenue in August 2020
1999Launched with $0 revenue

newScale Valuation, Funding Rounds

newScale's most recent disclosed valuation is $13.8M.

newScale has raised $54.7M in total funding across 5 rounds, most recently a $2.2M Venture Round round in 2009.

newScale Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$13M$25M$38M$50M$63M1999200120032005200720091999 cumulative: $0 • 1999 Founded: $02001 cumulative: $13M • 1999 Founded: $0 • 2001 Series A: $13M2002 cumulative: $27M • 1999 Founded: $0 • 2001 Series A: $13M • 2002 Series B: $14M2005 cumulative: $42M • 1999 Founded: $0 • 2001 Series A: $13M • 2002 Series B: $14M • 2005 Series C: $15M2007 cumulative: $53M • 1999 Founded: $0 • 2001 Series A: $13M • 2002 Series B: $14M • 2005 Series C: $15M • 2007 Series D: $11M2009 cumulative: $55M • 1999 Founded: $0 • 2001 Series A: $13M • 2002 Series B: $14M • 2005 Series C: $15M • 2007 Series D: $11M • 2009 Venture Round: $2M$55M1999 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2009Venture Round$2.2M--
2007Series D$11M--
2005Series C$15M--
2002Series B$14M--
2001Series A$12.5M--

newScale Employees & Team Size

newScale employs approximately 51 people as of 2026.

newScale has 51 total employees in different roles and functions. They have 2M customers that rely on the company's solutions.

newScale Team GrowthReported headcount over time01325385063199920012003200520072009201120132015201720192020005151Source: GetLatka.com
YearMilestone
2020Reached 51 employees (August 2020)

Founder / CEO

David Henderson

David is a technology innovator, experienced business leader, and proven team builder. He has more than 30 years of experience in engineering, new product introduction, worldwide market development, and profitable business operations. David’s technical expertise is in mechanical and precision systems engineering. He has published or presentednumerous papers and holds several patents including the patent for the SQUIGGLE motor. Before founding New Scale in 2002, David was director of the positioning product division of Burleigh Instruments (now EXFO), where he achieved 300% revenue growth with 20% EBITA from 1994 to 2000. He has prior experience as a program manager and mechanical engineer with Contraves USA. David has a BS in Mechanical Engineering and MBA from Carnegie Mellon University. He serves as chairman of the New Scale Technology board of directors.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how newScale acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about newScale

What is newScale's revenue?

newScale generates $4.6M in revenue.

Who founded newScale?

newScale was founded by David Henderson.

Who is the CEO of newScale?

The CEO of newScale is David Henderson.

How much funding does newScale have?

newScale raised $54.7M.

How many employees does newScale have?

newScale has 51 employees.

Where is newScale headquarters?

newScale is headquartered in San Mateo, California, United States.

People Also Viewed

treble.ai logo

treble.ai

Treble.ai is an internet based company.

Resend logo

Resend

Email for developers

Filtered.ai logo

Filtered.ai

Filtered uses performance data to maximize the quality of your current and future workforce.

Tola logo

Tola

The simple, fast and free tool for businesses to pay and get paid

Graft logo

Graft

Graft is a cloud-native platform that empowers everyone in your organization to wield the most advanced AI techniques to unlock the value of text, images, video, audio, and graphs. No machine learning skills required, no team to hire, and no infrastructure to build or maintain.

Spider AF - Digital Ad Fraud Prevention logo

Spider AF - Digital Ad Fraud Prevention

Spider AF is an ad fraud detection tool that detects, blocks, and protects web ads from invalid clicks and conversions. With centralized fraud management and advanced automation, advertisers can easily detect fraudulent activity across published ads. Spider AF provides full digital advertising transparency, allowing advertisers to track ad placement, identify fraudulent behaviors, and analyze clean - fraud free data. With Spider AF, advertisers can view in-depth transparent reports that assist advertisers with making the right ad campaign decisions. Spider AF can stop suspicious users and bots in advance, and protect the advertising content and marketing analysis of any business. Advertisers can easily install Spider AF within a matter of minutes. Just add the Spider AF measurement tag to your website and start analyzing activity. Experience optimal ad performance without the fraud with Spider AF. Visit our website for more details and start preventing ad fraud with our one month free trial!

Compare newScale to the industry

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .