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San Mateo, California, United States
newScale - market leader in self-service, service catalog, & lifecycle management software for enterprise IT and private / hybrid cloud - is now part of Cisco.
Last updated
In 2020, newScale's revenue reached $4.6M. Since its launch in 1999, newScale has shown consistent revenue growth.
newScale reached a $13.8M valuation in 2025, set during its M&A Offer round.
newScale has raised $54.7M in total funding across 5 rounds, most recently a $2.2M Venture Round round in 2009.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $13.8M | - | |
| 2009 | Venture Round | $2.2M | - | - | |
| 2007 | Series D |
CEO
David is a technology innovator, experienced business leader, and proven team builder. He has more than 30 years of experience in engineering, new product introduction, worldwide market development, and profitable business operations. David’s technical expertise is in mechanical and precision systems engineering. He has published or presentednumerous papers and holds several patents including the patent for the SQUIGGLE motor. Before founding New Scale in 2002, David was director of the positioning product division of Burleigh Instruments (now EXFO), where he achieved 300% revenue growth with 20% EBITA from 1994 to 2000. He has prior experience as a program manager and mechanical engineer with Contraves USA. David has a BS in Mechanical Engineering and MBA from Carnegie Mellon University. He serves as chairman of the New Scale Technology board of directors.
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newScale serves 2M customers.
newScale employs approximately 51 people as of 2026. It serves 2M customers that rely on its solutions.
newScale generates $4.6M in revenue.
newScale was founded by David Henderson.
The CEO of newScale is David Henderson.
newScale raised $54.7M across 5 rounds.
newScale has 51 employees.
newScale is headquartered in San Mateo, California, United States.
newScale operates across multiple industries. Browse revenue, funding, and growth data for newScale in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$13.8M
2020 Revenue
$4.6M
Customers
2M
Funding
$54.7M
Avg ACV
$2
Team
51
Founded
1999
| Year | Milestone | Source |
|---|---|---|
| 2020 | newScale Hit $4.6m revenue in August 2020 | |
| 1999 | Launched with $0 revenue |
| $11M |
| - |
| - |
| 2005 | Series C | $15M | - | - |
| 2002 | Series B | $14M | - | - |
| 2001 | Series A | $12.5M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 51 employees (August 2020) |
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