Newsifier Revenue (2024)

Newsifier generated approximately $312,000 in annualized revenue as of October 2021, based on $26,000 in monthly recurring revenue across eight paying customers. Kijlstra confirmed the MRR figure directly when the host calculated eight customers multiplied by the average revenue per customer of $3,300 per month.

Newsifier had eight paying customers as of October 2021, all Dutch publishers. Customer segments included sports news sites covering football and tennis, cryptocurrency publications, technology outlets, and a darts-focused website. Kijlstra described these as mid-sized companies.

The minimum contract price is $200 or 200 euros per month, with pricing scaled to page view volume. Average revenue per customer was $3,300 per month. The company had not yet deployed a free tier as of the interview date. Kijlstra expected zero new customers in the month of the interview due to a long sales cycle, with the next outreach campaign planned to begin two weeks after the recording.

Newsifier charges publishers a monthly subscription priced according to page views, with a stated minimum of $200 per month. Average revenue per customer stood at $3,300 per month as of October 2021. The company reported zero gross churn at the time of the interview; one client relationship was ended at Newsifier's own initiative because the client's customization demands cost more to service than the contract generated.

Expansion revenue was running at approximately 25 percent annually, meaning existing customers were upgrading their plans and paying meaningfully more over time. Kijlstra noted that most clients had launched additional websites within the Newsifier system, which he described as effectively negative churn. The company was profitable as of October 2021, though Kijlstra characterized the profit margin as small, describing the posture as reinvesting roughly 99 percent of revenue back into the business.

Cold outreach conversion ran at one in 11 contacts, meaning roughly 9 percent of publishers contacted through email campaigns converted to paying customers. The $50,000 investment pending from the company's CTO was earmarked for hiring additional developers and funding the next phase of marketing and sales activity. Gross margin, burn rate, runway, LTV, CAC, and payback period were not discussed in the interview.

Newsifier had five employees as of October 2021, up from the founding team of two. Four of the five are engineers, including the CTO who was the company's first external hire. Kijlstra is the sole non-engineer, handling product, marketing, and sales. The company was actively looking to add a sales-focused hire, which Kijlstra described as a pure hustler who genuinely enjoys sales.