As of August 2026, Latka tracks 42 buyer intent data providers SaaS companies. They have combined revenues of $491.4M and employ 4.6K people. They have raised $582.6M and serve 1.3K customers combined.
Every company below sells buyer intent data providers software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Buyer intent data providers specialize in collecting and analyzing information regarding potential customers' online behaviors to determine their readiness to purchase specific products or services. By capturing signals such as website visits, content engagement, and search queries, these providers equip businesses with the intelligence needed to identify prospects who are actively researching solutions similar to their offerings. The primary use cases for buyer intent data include optimizing marketing campaigns, enhancing sales strategies, and improving customer engagement by targeting accounts that exhibit purchase intent. Common features of these platforms often involve data analytics capabilities, integration with customer relationship management (CRM) systems, and real-time reporting on buyer behavior. Typical users of buyer intent data include sales personnel, marketing teams, and lead generation specialists who aim to foster more informed and timely interactions with potential clients.
Sorting: Highest -> Lowest
Showing 10 of 42 companies ranked by annual revenue.
San Francisco, California, United States
a B2B predictive intelligence platform that helps sales and marketing teams identify potential customers who are in the market for their products or services
Austin, Texas, United States
A global organization with more than 1,500 employees across 10 offices, we are a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data.
Ann Arbor, Michigan, United States
Digital ad and insights platform that gets brands onto consumer shopping lists and into carts through intent-based targeting
New York, NY, United States
Drive Pipeline & Revenue Growth using SalesboxAI’s Intent-based Conversational ABM Platform & Programs
Campbell, California, United States
NetLine empowers B2B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities. Operating the only buyer-level intent platform, INTENTIVE, delivering real-time insights into “who” is actively expressing intent in an account, “what” actions that person is taking, “when” those actions took place, and uniquely “where” those actions occurred, including offline Event Intent data, NetLine fast tracks buyer transparency. In addition, NetLine also operates the largest B2B content-centric lead generation platform offering content syndication, lead generation, account-based marketing, lead management, and more. As proven experts in B2B buyer intent data and demand generation, we help our clients accelerate sales dialogue and increase opportunities and pipeline by operating at the epicenter of B2B buyer behavior. Start discovering your buyers with INTENTIVE: https://bit.ly/3qtPtDs Create your free Portal account to generate leads with your content: https://bit.ly/3YAIHIJ Successful B2B Marketers Start Here: www.netline.com
Provo, Utah, United States
**We're hiring** Signals, is an alignment of efforts between Marketers and Sales teams and helps teams create successful campaigns through Signal Marketing. Signal Marketing is the new frontier of B2B marketing – but what is it? Every click, every interaction, every query involving your company is a Signal of qualified buyer intent. With Signals, you will be able to track each customer interaction like a transaction history. Signals ensures that you do not have quiet misses – if someone is on your site, if they interact with your email, if they click on a button or fill out a form, you will know immediately and be able to capitalize on their active interest.
New York, New York, United States
Grata is a business-to-business search engine for finding and targeting private companies.
Prague, Prague, Czech Republic
Imper delivers new B2B opportunities and customers thanks to smart data and artificial intelligence. Smart data are not statistical databases, but up-to-date information, which will tell you who your customer is and help you to find more. They are able to determine who has shown interest in your products or services and even who needs them currently or is going to need them. They can measure what brings in new customers and what, on the other hand, does not. The purpose of our data is not to look for or create a customer’s interest, but to measure and identify their needs and whether they are being met. Thus we do not only provide data, but actually also new opportunities. Thousands of companies build their business and marketing on our data. We deliver high-quality information which can become the foundation of your company’s business and marketing as well.
Latka tracks 42 buyer intent data providers SaaS companies with reported revenue. Together they generate $491.4M in annual revenue and employ 4.6K people.
6Sense is the largest, with $200M in annual revenue, founded in 2013.
The average buyer intent data providers SaaS company in this list makes $11.7M a year, across 42 companies with reported revenue. They serve 1.3K customers combined.
Ranked by annual revenue, the leaders are 6Sense, Versium, Bombora, Spiceworks Ziff and AdAdapted.
The 42 buyer intent data providers SaaS companies tracked here have raised $582.6M in disclosed funding between them.
- The product must provide data on user engagement signals that indicate purchase intent - It should enable businesses to identify and prioritize prospects actively researching related products or services - The solution must offer integration capabilities with existing CRM or marketing toolsets - It should include analytics features for interpreting buyer behavior and trends - Not just providing demographic data; must also analyze behavioral data for actionable insights - It must support use cases for both B2B and B2C environments
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
