Observepoint logo
Founded 2010

Observepoint

2018 Revenue

$10.0M

YOY

Funding

$20.0M

Overview

About Observepoint

Monitor, test and validate the accuracy of your web tags, critical user paths and more with ObservePoint's automated Data Quality Assurance solution.

Monthly Revenue

$833.3K

Total Expenses

$833.3K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Observepoint CEO Rob Seolas on 02/26/2018.

Watch the podcast


Headquarters

251 West River Park Drive ProvoUtahUnited States

Observepoint Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Observepoint revenue run rate hit $10.0M in revenue.

$10.0M

Funding History

Observepoint has raised $20.0M.

Funding DateRoundTotalValuation
02/26/2018$20.0M

Customers

Observepoint has 250 customers.

Lifetime Months

200

×
Monthly ARPU

$3.3K

=
Lifetime Dollars

$666.7K


Acquisition Cost

$30.0K

Average Annual Price

$40.0K

$0$40.0K9 month payback period024681012

Churn

Observepoint has an annual churn rate of 6%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-6.00%

Annual Dollar Expansion

+10.00%

Net Revenue Retention

104.00%

Team

Employees

Observepoint has 80 employees..

2018
DistributionQty

Other

80

Engineers

0

Quota Carrying

0

CEO/Founder

Rob Seolas

Rob Seolas is a Digital Marketing Veteran, having spent his entire career in the space. He formed one of the first ad programs while still in college. He co-founded iLeadMedia in 2002, which was at the forefront of online lead generation and loyalty programs. After rapid growth it was acquired by Think Parternership in 2006. Rob has been a part of several other successful digital companies over the past 15 years.


CEO Q&A

What's your age?

46

Favorite online tool?

Domo

Favorite book?

The Advantage

Favorite CEO?

Steve Jobs

Advice for 20 year old self

Keep going


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Frequently Asked Questions about Observepoint

When was Observepoint founded?

Observepoint was founded in 2010.


Who is the CEO of Observepoint?

The CEO of Observepoint is Rob Seolas


How many employees does Observepoint have?

Observepoint has 80 employees.

How much revenue does Observepoint generate?

Observepoint generates $10.0M in revenue.


How much funding does Observepoint have?

Observepoint has raised $20.0M.


Where is Observepoint headquarters?

Observepoint is headquartered at 251 West River Park Drive ProvoUtahUnited States

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