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Observepoint revenue is $16 million

Observepoint team size is 89 employees

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Observepoint

251-West River Park Drive Provo, Utah, United States

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How Observepoint hit $16M Revenue with 250 customers in 2022.

Monitor, test and validate the accuracy of your web tags, critical user paths and more with ObservePoint's automated Data Quality Assurance solution.

Founded

2010

Founded

Revenue

$16M

2022 Revenue

YOY

0.00%

YOY

Funding

$31.4M

Funding


Observepoint Revenue

In 2022, Observepoint revenue run rate hit $16M in revenue.

  • 2020

    Observepoint hit $16M in revenue in 2020

  • 2019

    Observepoint hit $11M in revenue in 2019

  • 2018

    Observepoint hit $10M in revenue in 2018

  • 2010

    Observepoint launched in 2010 with $0 revenue

10.00% ▲45.00% ▲$10M$11M$16M

Observepoint Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2019

    Observepoint raised a of $3M

  • 2016

    Observepoint raised a of $7M

  • 2016

    Observepoint raised a of $19.4M

  • 2016

    Observepoint raised a of $2M

FUNDING DATEROUNDAMOUNTVALUATION
06/08/2019 $3M
03/15/2016 $7M
03/15/2016 $19.4M
01/11/2016 $2M

Team

Observepoint has 89 total employees and 13 sales reps that carry a quota. They have 250 customers an engineering team of 22 and a marketing team of 8

20182019202031▲-10▼
DISTRIBUTIONQTY
Total team size
89
Engineer
22(25%)
Sales
13(15%)
Marketing
8(9%)

CEO/Founder

Rob Seolas

Rob Seolas is a Digital Marketing Veteran, having spent his entire career in the space. He formed one of the first ad programs while still in college. He co-founded iLeadMedia in 2002, which was at the forefront of online lead generation and loyalty programs. After rapid growth it was acquired by Think Parternership in 2006. Rob has been a part of several other successful digital companies over the past 15 years.

Q&A

What`s your age?

46

Favorite online tool?

Domo

Favorite book?

The Advantage

Favorite CEO?

Steve Jobs

Advice for 20 year old self

Keep going


Customers

Observepoint has 250 customers.

Lifetime Months

200

x

Monthly ARPU

$3.3K

=

Lifetime Dollar

$666.7K

Acquisition Cost

$30K

Average Annual Price

$40K

$0$40K9 month payback period024681012
$0$40K9 month payback period024681012

Churn

Observepoint has an annual churn rate of 6.00%.

-100-500%50100

Gross Annual Dollar Churn

-6.00%

Annual Dollar Expansion

10.00%

Net Revenue Retention

104.00%


About Observepoint

Monthly Revenue

$1.3M

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

45.45%

=

Rule of 40

45


Observepoint Board of Directors

NamePosition

Observepoint Executives

NamePosition
Rob Seolas CEO

Observepoint Employees

NamePosition
Rob Seolas CEO

Frequently Asked Questions about Observepoint

When was Observepoint founded?

Observepoint was founded in 2010.

How much revenue does Observepoint generate?

Observepoint generates $16M in revenue.

Who is the CEO of Observepoint?

The CEO of Observepoint is Rob Seolas.

How much funding does Observepoint have?

Observepoint was raised $31.4M.

How many employees does Observepoint have?

Observepoint has raised 89 employees.

Where is Observepoint headquarters?

Observepoint headquater is at United States



How did Latka collect this data?

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Latka collected this data by interviewing Observepoint CEO Rob Seolas on 07/01/2022

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