ObservePointrevenue & funding

Digital Analytics Software2100 Pleasant Grove Blvd, Suite 300, Pleasant Grove, UtahFounded 2010CEO John Pestana

ObservePoint is a Utah software company whose web governance platform automatically scans websites to validate analytics and marketing tags, privacy and consent compliance, accessibility and key user paths.

observepoint.com LinkedInUpdated Oct 29, 2026

Annual revenue: $18M; Jun 2024EST
Latka List: #273; of 1,301 interviewed companiesEST
Total raised: $24.4M; 3 rounds
Employees: 93; Oct 2024
Customers: 250

ObservePoint revenue

ObservePoint's last reported revenue was $10M in 2017 (Rob Seolas on camera). GetLatka estimates it at about $18M a year (June 2024). ObservePoint is #273 on the Latka List, level with two others. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.

$5M

$10M

$15M

–

$10M

–

$11M

$16M

–

$18M

2010…2011–1620172018201920202021–232024

ReportedEstimateFounded 2010 at $0; every reading has its own bar

All 4 revenue readings, with sources

As of	Revenue	Source
2017	$10M	Rob Seolas on cameraWatch at 2:33
Jun 2019	$11M	–
Dec 2020	$16M	–
Jun 2024	$18MEST	GetLatka estimate

– source not recorded

ObservePoint funding rounds & investors

ObservePoint has raised $24.4M across three rounds since 2016. The latest was a $3M Add-on (inside) round in January 2018.

Date	Round	Raised	Led by	Source
Jan 2018	Add-on (inside)	$3M		SEC filing
Dec 2016	Series B	$19.4M	Mercato Partners and Pelion Venture Partners	Press & News
Jan 2016	Funding round	$2M		–
	Total raised	$24.4M

Interviews with Rob Seolas

Nathan Latka has interviewed ObservePoint once, speaking with Rob Seolas. Each figure links to the second it was said.

Watch

Rob Seolas, Co-Founder and CEO

How ObservePoint Reached $10M ARR with Over 250 Enterprise Customers (Interview with CEO Rob Seolas)

Revenue$10MWatch at 2:33
CustomersOver 250 (all enterprise)Watch at 2:09
Average contract$30K a year, first-year contract (his range: thirty to forty thousand)Watch at 1:16
Net revenue retentionOver 100%Watch at 8:38
Employees80Watch at 15:47
Outside fundingOver $20M (all equity)Watch at 6:22

Read the interview Watch

ObservePoint competitors

ObservePoint competes most directly with Datadog, HubSpot and Contentsquare.

Company	Revenue	Funding	Employees	Customers	Founded
Datadog	$3.4B	$795.9M	9,719	25K	2010
HubSpot	$3.1B	$100.5M	7,639	205K	2006
Contentsquare	$370.8M	$1.8B	1,800	1.3K	2012
ObservePoint	$18M	$24.4M	93	250	2010

ObservePoint CEO, founders & employees

John Pestana founded ObservePoint in 2010 with Rob Seolas and runs it as CEO. ObservePoint had 93 employees (October 2024, LinkedIn).

John PestanaCo-Founder, CEO and Chairman
Rob SeolasCo-Founder
1 interview

100

105

20172018201920202021202220232024

ReportedOne figure per year; a reported figure wins over an estimate

All 11 headcount readings, with sources

As of	Employees	Source
Oct 2024	93	LinkedIn
Sep 2023	93	–
2023	90	–
2022	85	–
Aug 2021	88	–
Dec 2020	89	–
Jun 2020	94	–
Dec 2019	105	–
Dec 2018	94	–
Feb 2018	80	–
2017	80	Rob Seolas on cameraWatch at 15:47

ObservePoint FAQ

What is ObservePoint's revenue?

GetLatka estimates ObservePoint's revenue at about $18M a year (June 2024). The last reported figure was $10M in 2017, as Rob Seolas said on camera.

How much funding has ObservePoint raised?

ObservePoint has raised $24.4M across three funding rounds. The latest was a $3M Add-on (inside) round in January 2018.

Who owns ObservePoint?

ObservePoint is privately held. Its lead investors include Mercato Partners and Pelion Venture Partners.

How many employees does ObservePoint have?

ObservePoint had 93 employees in October 2024, according to LinkedIn.

Who is the CEO of ObservePoint?

John Pestana is the CEO of ObservePoint and co-founded the company in 2010.

Who founded ObservePoint?

John Pestana and Rob Seolas founded ObservePoint in 2010.

How this page is sourced

8 said on camera · 3 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 29, 2026Data disclaimer Report a correction Claim this profile