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How Ookla CEO Doug Suttles grew Ookla to $29.8M revenue with a 399 person team in 2024.

Ookla is a web-based company that provides internet speed testing and network diagnostics services. The company was founded in 2006 by a team of network and software engineers and is based in Seattle, Washington. Ookla's platform enables users to test their internet connection speed and quality using its proprietary Speedtest technology. The platform also provides network diagnostics tools for businesses, such as network coverage mapping, ISP analysis, and server hosting services. Ookla's solutions are used by consumers, businesses, and governments around the world and have become a standard for measuring internet speed and network performance. The company is a subsidiary of Ziff Davis, a digital media company that specializes in technology news, reviews, and insights.

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Ookla Revenue

In 2024, Ookla's revenue reached $29.8M. The company previously reported $19.5M in 2023. Since its launch in 2006, Ookla has shown consistent revenue growth.

Ookla Revenue GrowthReported revenue / ARR by year$0$8M$15M$23M$30M$38M2006200820102012201420162018202020222024$0$14M$30MSource: GetLatka.com
YearMilestone
2024Ookla Hit $29.8m revenue in October 2024
2023Ookla Hit $19.5m revenue in October 2023
2021Ookla Hit $13.9m revenue in April 2021
2006Launched with $0 revenue

Ookla Valuation, Funding Rounds

Ookla is a bootstrapped Other Analytics Software startup. Founded in 2006, Ookla has grown to $29.8M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, Ookla has built its business with no outside investment.

Ookla Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120062006 cumulative: $0 • 2006 Founded: $02006 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Ookla Employees & Team Size

Ookla employs approximately 399 people as of 2026, up from 329 in 2023.

Ookla has 399 total employees in different roles and functions and 20 sales reps that carry a quota.

Ookla Team GrowthReported headcount over time0100200300400500200620082010201220142016201820202022202400399399Source: GetLatka.com
YearMilestone
2024Reached 399 employees (December 2024)
2024Reached 329 employees (October 2024)
2023Reached 329 employees (October 2023)
2023Reached 201 employees (July 2023)
2022Reached 299 employees (October 2022)
2021Reached 281 employees (December 2021)
2021Reached 165 employees (April 2021)

Founder / CEO

Doug Suttles

Doug Suttles is listed as Founder / CEO at Ookla.

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Customers

We do not have customer count information for Ookla yet.

Frequently Asked Questions about Ookla

What is Ookla's revenue?

Ookla generates $29.8M in revenue.

Who founded Ookla?

Ookla was founded by Doug Suttles.

Who is the CEO of Ookla?

The CEO of Ookla is Doug Suttles.

How much funding does Ookla have?

Ookla raised $0.

How many employees does Ookla have?

Ookla has 399 employees.

Where is Ookla headquarters?

Ookla is headquartered in Seattle, Washington, United States.

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Compare Ookla to the industry

Ookla operates across multiple industries. Browse revenue, funding, and growth data for Ookla in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Ookla Revenue 2024: $29.8M ARR (Bootstrapped)