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How Procuro CEO Vincent Gordon grew to $30M revenue with a 30 person team in 2024.

Developer of a SaaS based cold chain management platform designed to automate, intelligently notify and provide practical analysis regarding customers operations. The company's platform specializes in providing cold chain monitoring, product traceability, outbound delivery, route monitoring, temperature monitoring and asset tracking services, enabling customers to monitor, improve and take control of all aspects of their cold chain.

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Procuro Revenue

In 2024, Procuro's revenue reached $30M. The company previously reported $5M in 2024. Since its launch in 2001, Procuro has shown consistent revenue growth.

Procuro Revenue GrowthReported revenue / ARR over time$0$8M$15M$23M$30M$38M2001200320052007200920112013201520172019202120232024$0$3M$3M$30MSource: GetLatka.com
YearMilestoneQuote
2024Procuro Hit $30m revenue in November 2024
2024Procuro Hit $5m revenue in October 2024
2023Procuro Hit $3.4m revenue in December 2023
2021Procuro Hit $2.5m revenue in April 2021
2001Launched with $0 revenue

Procuro Valuation, Funding Rounds

Procuro is a bootstrapped Other Analytics Software startup. Founded in 2001, Procuro has grown to $30M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, Procuro has built its business with no outside investment.

Procuro Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12001Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Vincent Gordon

Vincent P. Gordon, Co-founded Procuro in 2001. Prior to Procuro, Mr. Gordon held the position of Sr. Vice President, Corporate Operations for SkyDesk, Inc. Mr. Gordon has over 36 years experience in the information systems, telecommunications industry, start-up and early stage companies. Mr. Gordon joined the IBM Corp. (1978 – 1990) where he held various management positions in IS and Telecom marketing working closely with IBM/ROLM, MCI Communications and some of IBM’s largest telecommunications customers.

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Customers

We do not have customer count information for Procuro yet.

Procuro Employees & Team Size

Procuro employs approximately 30 people as of 2026, down from 31 in 2023, including 2 sales reps that carry a quota.

Procuro Team GrowthReported headcount over time08152330382001200320052007200920112013201520172019202120232024003030Source: GetLatka.com
YearMilestone
2024Reached 30 employees (December 2024)
2024Reached 31 employees (October 2024)
2023Reached 31 employees (December 2023)
2022Reached 31 employees (December 2022)
2021Reached 28 employees (December 2021)
2021Reached 30 employees (April 2021)

Frequently Asked Questions about Procuro

What is Procuro's revenue?

Procuro generates $30M in revenue.

Who founded Procuro?

Procuro was founded by Vincent Gordon.

Who is the CEO of Procuro?

The CEO of Procuro is Vincent Gordon.

How much funding does Procuro have?

Procuro raised $0.

How many employees does Procuro have?

Procuro has 30 employees.

Where is Procuro headquarters?

Procuro is headquartered in San Diego, California, United States.

Compare Procuro to the industry

Procuro operates across multiple industries. Browse revenue, funding, and growth data for Procuro in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Procuro Revenue 2024: $30M ARR (Bootstrapped)