logo
logo

Paloalto revenue is $15.6 million

Paloalto team size is 79 employees


How did Latka collect this data?

Play

Latka collected this data by interviewing Paloalto CEO Sabrina Parsons on 01/01/2006

Watch the podcast
logo

Paloalto

44-West Broadway Eugene, Oregon, United States

linkedinwebsite

How Paloalto hit $15.6M Revenue with 100K customers in 2022.

Software & resources for small businesses.

Founded

1987

Founded

Revenue

$15.6M

2022 Revenue

YOY
-----

YOY

Funding

$65M

Funding


Paloalto Revenue

In 2022, Paloalto revenue run rate hit $15.6M in revenue.

  • 2018

    Paloalto hit $15.6M in revenue in 2018

  • 1987

    Paloalto launched in 1987 with $0 revenue

$15.6M

Paloalto Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2008 Series C

    Paloalto raised a Series C of $10M

  • 2008 Series C

    Paloalto raised a Series C of $27M

  • 2007 Series B

    Paloalto raised a Series B of $18M

  • 2006 Series A

    Paloalto raised a Series A of $10M

FUNDING DATEROUNDAMOUNTVALUATION
11/03/2008 Series C $10M
08/18/2008 Series C $27M
06/25/2007 Series B $18M
01/01/2006 Series A $10M

Team

Paloalto has 79 total employees and 6 sales reps that carry a quota. They have 100000 customers an engineering team of 18 and a marketing team of 7

2018201920202▲1▲
DISTRIBUTIONQTY
Total team size
79
Engineer
18(23%)
Sales
6(8%)
Marketing
7(9%)

CEO/Founder

Sabrina Parsons

Sabrina Parsons is CEO of Palo Alto Software, the company behind the best-selling business management software, LivePlan. Palo Alto Software is dedicated to serving the needs of entrepreneurs and small-business owners, and offers an entire suite of software and tools to help startups plan, manage, market, and grow their business. Sabrina has overseen the transformation of Palo Alto Software from a desktop software company to a cloud-based software company.

Q&A

What`s your age?

45

Favorite online tool?

Basecamp

Favorite book?

Radical Candor

Favorite CEO?

None

Advice for 20 year old self

Risk is easier when younger


Customers

Paloalto has 100K customers.

Lifetime Months

20

x

Monthly ARPU

$13

=

Lifetime Dollar

$260

Acquisition Cost

$100

Average Annual Price

$156

$0$1568 month payback period024681012
$0$1568 month payback period024681012

Churn

Paloalto has an annual churn rate of 60.00%.

-100-500%50100

Gross Annual Dollar Churn

-60.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

40.00%


About Paloalto

Monthly Revenue

$1.3M

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

0.0%

=

Rule of 40

0


Paloalto Board of Directors

NamePosition

Paloalto Executives

NamePosition
Sabrina Parsons CEO

Paloalto Employees

NamePosition
Sabrina Parsons CEO

Frequently Asked Questions about Paloalto

When was Paloalto founded?

Paloalto was founded in 1987.

How much revenue does Paloalto generate?

Paloalto generates $15.6M in revenue.

Who is the CEO of Paloalto?

The CEO of Paloalto is Sabrina Parsons.

How much funding does Paloalto have?

Paloalto was raised $65M.

How many employees does Paloalto have?

Paloalto has raised 79 employees.

Where is Paloalto headquarters?

Paloalto headquater is at United States