Paloalto logo
Founded 1987

Paloalto

2018 Revenue

$15.6M

YOY

Funding

$0.0

Overview

About Paloalto

Software & resources for small businesses.

Monthly Revenue

$1.3M

Total Expenses

$1.3M

=
Net Income

$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Paloalto CEO Sabrina Parsons on 12/01/2020

Watch the podcast


Headquarters

44 West Broadway EugeneOregonUnited States

Paloalto Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Paloalto revenue run rate hit $15.6M in revenue.

$15.6M

Customers

Paloalto has 100K customers.

Lifetime Months

20

×
Monthly ARPU

$13.0

=
Lifetime Dollars

$260.0


Acquisition Cost

$100.0

Average Annual Price

$156.0

$0$156.08 month payback period024681012

Churn

Paloalto has an annual churn rate of 60.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-60.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

40.00%

Team

Employees

Paloalto has 85 employees. They have 6 sales reps that carry a quota They have an engineering team of 18. and a marketing team of 7.

2018201920202.00%▲1.00%▲
DistributionQty

Total Team Size

85

Engineers

18 (21%)

Sales

6 (7%)

Marketing

7 (8%)

CEO/Founder

Sabrina Parsons

Sabrina Parsons is CEO of Palo Alto Software, the company behind the best-selling business management software, LivePlan. Palo Alto Software is dedicated to serving the needs of entrepreneurs and small-business owners, and offers an entire suite of software and tools to help startups plan, manage, market, and grow their business. Sabrina has overseen the transformation of Palo Alto Software from a desktop software company to a cloud-based software company.


CEO Q&A

What's your age?

45

Favorite online tool?

Basecamp

Favorite book?

Radical Candor

Favorite CEO?

None

Advice for 20 year old self

Risk is easier when younger


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Frequently Asked Questions about Paloalto

When was Paloalto founded?

Paloalto was founded in 1987.


Who is the CEO of Paloalto?

The CEO of Paloalto is Sabrina Parsons


How many employees does Paloalto have?

Paloalto has 85 employees.

How much revenue does Paloalto generate?

Paloalto generates $15.6M in revenue.


How much funding does Paloalto have?

Paloalto has raised $0.0.


Where is Paloalto headquarters?

Paloalto is headquartered at 44 West Broadway EugeneOregonUnited States

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