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Valuation

$4M

2024 Revenue

$3M(Est.)

Funding

$2.4M

Team

18

Founded

2019

Pay Theory Revenue, Valuation & Funding (2024)

Payments platform tailored for Family Tech SaaS vendors to education, healthcare, childcare and children's enrichment providers.

Last updated

Pay Theory Revenue

In 2024, Pay Theory's revenue reached $3M. The company previously reported $1.8M in 2023. Since its launch in 2019, Pay Theory has shown consistent revenue growth.

Pay Theory Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$750K$1.5M$2.3M$3M$3.8M201920202021202220232024$0$1.2M$1.8M$3MSource: GetLatka.com
YearMilestoneSource
2024Pay Theory Hit $3m revenue in October 2024Estimated
2023Pay Theory Hit $1.8m revenue in October 2023Estimated
2021Pay Theory Hit $1.2m revenue in August 2021
2019Launched with $0 revenue

Pay Theory Valuation, Funding Rounds

Pay Theory reached a $4M valuation in 2019, set during its Pre Seed Round round.

Pay Theory has raised $2.4M in total funding across 2 rounds, most recently a $2M Seed Round round in 2022.

Pay Theory Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$1M$500K$2M$1M$3M$1.5M$4M$2M$5M$2.5M2019202020212022$4MSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2022Seed Round$2M--
2019Pre Seed Round$350K$4M9%

Founder / CEO

Eric Fulkert

CEO

Eric Fulkert is the Founder & CTO at pay theory

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Customers

We do not have customer count information for Pay Theory yet.

Pay Theory Employees & Team Size

Pay Theory employs approximately 18 people as of 2026.

Pay Theory Team GrowthReported headcount over time048121620201920202021202220232024001818Source: GetLatka.com
YearMilestoneSource
2024Reached 18 employees (October 2024)
2023Reached 18 employees (October 2023)
2022Reached 13 employees (October 2022)
2022Reached 12 employees (February 2022)
2021Reached 14 employees (December 2021)
2021Reached 12 employees (August 2021)

Frequently Asked Questions about Pay Theory

What is Pay Theory's revenue?

Pay Theory generates an estimated $3M in annual revenue.

Who founded Pay Theory?

Pay Theory was founded by Eric Fulkert.

Who is the CEO of Pay Theory?

The CEO of Pay Theory is Eric Fulkert.

How much funding does Pay Theory have?

Pay Theory raised $2.4M across 2 rounds.

How many employees does Pay Theory have?

Pay Theory has 18 employees.

Where is Pay Theory headquarters?

Pay Theory is headquartered in Cincinnati, Ohio, United States.

Compare Pay Theory to the industry

Pay Theory operates across multiple industries. Browse revenue, funding, and growth data for Pay Theory in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Pay Theory Revenue, Valuation & Funding History (2024)