Valuation · 2019
$4M
2024 Revenue
$3M(Est.)
Funding
$2.4M
Team
18
Founded
2019
Pay Theory Revenue, Valuation & Funding (2024)
Pay Theory generated an estimated $3M in annual revenue in 2024. Source: GetLatka estimate
Payments platform tailored for Family Tech SaaS vendors to education, healthcare, childcare and children's enrichment providers.
Last updated
Pay Theory Revenue
In 2024, Pay Theory's revenue reached $3M. The company previously reported $1.8M in 2023. Since its launch in 2019, Pay Theory has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Pay Theory Hit $3m revenue in October 2024 | Estimated |
| 2023 | Pay Theory Hit $1.8m revenue in October 2023 | Estimated |
| 2021 | Pay Theory Hit $1.2m revenue in August 2021 | Not recorded |
| 2019 | Launched with $0 revenue |
Pay Theory Valuation, Funding Rounds
Pay Theory reached a $4M valuation in 2019, set during its Pre-Seed round.
Pay Theory has raised $2.4M in total funding across 2 rounds, most recently a $2M Seed round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | Seed | $2M | - | - | Not recorded |
| 2019 | Pre-Seed | $350K | $4M | 9% | Not recorded |
Founder / CEO
Pay Theory Employees & Team Size
Pay Theory employs approximately 18 people as of 2026.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 18 employees (October 2024) | Not recorded |
| 2023 | Reached 18 employees (October 2023) | Not recorded |
| 2022 | Reached 13 employees (October 2022) | Not recorded |
| 2022 | Reached 12 employees (February 2022) | Not recorded |
| 2021 | Reached 14 employees (December 2021) | Not recorded |
| 2021 | Reached 12 employees (August 2021) | Not recorded |
Frequently Asked Questions about Pay Theory
What is Pay Theory's revenue?
As of 2024, Pay Theory generated an estimated $3M in annual revenue.
What is Pay Theory's valuation?
As of 2019, Pay Theory was valued at $4M.
Who founded Pay Theory?
Pay Theory was founded by Eric Fulkert.
When was Pay Theory founded?
Pay Theory was founded in 2019.
Who is the CEO of Pay Theory?
The CEO of Pay Theory is Eric Fulkert.
How much funding does Pay Theory have?
Pay Theory raised $2.4M across 2 rounds.
How many employees does Pay Theory have?
As of 2024, Pay Theory had 18 employees.
Where is Pay Theory headquartered?
Pay Theory is headquartered in Cincinnati, Ohio, United States.
Compare Pay Theory to the industry
Pay Theory operates across multiple industries. Browse revenue, funding, and growth data for Pay Theory in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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