Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Payments platform tailored for Family Tech SaaS vendors to education, healthcare, childcare and children's enrichment providers.
Last updated
In 2024, Pay Theory's revenue reached $3M. The company previously reported $1.8M in 2023. Since its launch in 2019, Pay Theory has shown consistent revenue growth.
Pay Theory reached a $4M valuation in 2019, set during its Pre Seed Round round.
Pay Theory has raised $2.4M in total funding across 2 rounds, most recently a $2M Seed Round round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | Seed Round | $2M | - | - | |
| 2019 | Pre Seed Round | $350K | $4M | 9% |
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Pay Theory yet.
Pay Theory employs approximately 18 people as of 2026.
Pay Theory generates an estimated $3M in annual revenue.
Pay Theory was founded by Eric Fulkert.
The CEO of Pay Theory is Eric Fulkert.
Pay Theory raised $2.4M across 2 rounds.
Pay Theory has 18 employees.
Pay Theory is headquartered in Cincinnati, Ohio, United States.
Pay Theory operates across multiple industries. Browse revenue, funding, and growth data for Pay Theory in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
Networkable Operating System (ERP) for Manufacturing
B2B SaaS powered by AI that makes crop predictions (best harvesting time, plant diseases...)...
Developer of a hotel revenue management software designed to maximize hotel revenue. The company's...
Developer of a procurement platform for government and enterprise in Australia and overseas. The...
Valuation
$4M
2024 Revenue
$3M(Est.)
Funding
$2.4M
Team
18
Founded
2019
| Year | Milestone | Source |
|---|---|---|
| 2024 | Pay Theory Hit $3m revenue in October 2024 | Estimated |
| 2023 | Pay Theory Hit $1.8m revenue in October 2023 | Estimated |
| 2021 | Pay Theory Hit $1.2m revenue in August 2021 | |
| 2019 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 18 employees (October 2024) | |
| 2023 | Reached 18 employees (October 2023) | |
| 2022 | Reached 13 employees (October 2022) | |
| 2022 | Reached 12 employees (February 2022) | |
| 2021 | Reached 14 employees (December 2021) | |
| 2021 | Reached 12 employees (August 2021) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
