Pay Theory
Valuation
$4M
2024 Revenue
$3M
Funding
$2.4M
YOY
66.2%
Team
18
Founded
2019
How Pay Theory CEO Eric Fulkert grew Pay Theory to $3M revenue with a 18 person team in 2024.
Payments platform tailored for Family Tech SaaS vendors to education, healthcare, childcare and children's enrichment providers.
Last updated
Pay Theory Revenue
In 2024, Pay Theory's revenue reached $3M. The company previously reported $1.8M in 2023. Since its launch in 2019, Pay Theory has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Pay Theory Hit $3m revenue in October 2024 |
| 2023 | Pay Theory Hit $1.8m revenue in October 2023 |
| 2021 | Pay Theory Hit $1.2m revenue in August 2021 |
| 2019 | Launched with $0 revenue |
Pay Theory Valuation, Funding Rounds
Pay Theory reached a $4M valuation in 2019, set during its Pre Seed Round round.
Pay Theory has raised $2.4M in total funding across 2 rounds, most recently a $2M Seed Round round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Seed Round | $2M | - | - |
| 2019 | Pre Seed Round | $350K | $4M | 9% |
Pay Theory Employees & Team Size
Pay Theory employs approximately 18 people as of 2026.
Pay Theory has 18 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 18 employees (October 2024) |
| 2023 | Reached 18 employees (October 2023) |
| 2022 | Reached 13 employees (October 2022) |
| 2022 | Reached 12 employees (February 2022) |
| 2021 | Reached 14 employees (December 2021) |
| 2021 | Reached 12 employees (August 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Pay Theory yet.
Frequently Asked Questions about Pay Theory
What is Pay Theory's revenue?
Pay Theory generates $3M in revenue.
Who founded Pay Theory?
Pay Theory was founded by Eric Fulkert.
Who is the CEO of Pay Theory?
The CEO of Pay Theory is Eric Fulkert.
How much funding does Pay Theory have?
Pay Theory raised $2.4M.
How many employees does Pay Theory have?
Pay Theory has 18 employees.
Where is Pay Theory headquarters?
Pay Theory is headquartered in Cincinnati, Ohio, United States.
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Compare Pay Theory to the industry
Pay Theory operates across multiple industries. Browse revenue, funding, and growth data for Pay Theory in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .