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2024 Revenue

$10.8M

Funding

$8M

YOY

73.5%

Team

59

Founded

2010

How Penrod CEO Chris Widmayer grew to $10.8M revenue with a 59 person team in 2024.

Penrod is a Cloud Consulting Agency and premier Salesforce Partner. We help businesses develop and implement cloud solutions that create customer success. Through the use of products like Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud, Pardot and Salesforce Quote-to-Cash, we help our clients engage more with their customers.

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Penrod Revenue

In 2024, Penrod's revenue reached $10.8M. The company previously reported $6.2M in 2023. Since its launch in 2010, Penrod has shown consistent revenue growth.

Penrod Revenue GrowthReported revenue / ARR over time$0$2.5M$5M$7.5M$10M$12.5M20102012201420162018202020222024$0$6M$10.8MSource: GetLatka.com
YearMilestoneQuote
2024Penrod Hit $10.8m revenue in October 2024
2023Penrod Hit $6.2m revenue in October 2023
2021Penrod Hit $6m revenue in April 2021
2010Launched with $0 revenue

Penrod Valuation, Funding Rounds

Penrod has not publicly disclosed its valuation. The company has raised $8M in total funding to date.

Penrod has raised $8M in total funding across 1 round, most recently a $8M Venture Round round in 2022.

Penrod Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$2M$0.4$4M$0.6$6M$0.8$8M$1$10M2010201220142016201820202022Source: GetLatka.com
YearRoundAmountValuation% SoldQuote
2022Venture Round$8M--

Founder / CEO

Chris Widmayer

CEO

As Chief Technology Officer of Penrod, my responsibilities are focused on our product offerings and implementation processes. Our product focuses include:

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Customers

We do not have customer count information for Penrod yet.

Penrod Employees & Team Size

Penrod employs approximately 59 people as of 2026, down from 60 in 2023, including 5 sales reps that carry a quota.

Penrod Team GrowthReported headcount over time02040608010020102012201420162018202020222024005959Source: GetLatka.com
YearMilestone
2024Reached 59 employees (December 2024)
2024Reached 60 employees (October 2024)
2023Reached 60 employees (October 2023)
2022Reached 79 employees (October 2022)
2022Reached 76 employees (February 2022)
2021Reached 70 employees (December 2021)
2021Reached 72 employees (April 2021)

Frequently Asked Questions about Penrod

What is Penrod's revenue?

Penrod generates an estimated $10.8M in annual revenue.

Who founded Penrod?

Penrod was founded by Chris Widmayer.

Who is the CEO of Penrod?

The CEO of Penrod is Chris Widmayer.

How much funding does Penrod have?

Penrod raised $8M across 1 round.

How many employees does Penrod have?

Penrod has 59 employees.

Where is Penrod headquarters?

Penrod is headquartered in Milwaukee, Wisconsin, United States.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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