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Provider of software development services intended to empower the retailers in easing the process. The company's software includes Safetrade which is a handset trade-in program and Rodio which offers a retail communications platform, enabling retailers to handle all aspects of device trade-in and increase customer engagement.
Last updated
In 2024, Phobio's revenue reached $10.7M. The company previously reported $7.2M in 2023. Since its launch in 2009, Phobio has shown consistent revenue growth.
Phobio is a bootstrapped Application Development Software startup. Founded in 2009, Phobio has grown to $10.7M in revenue without raising any venture capital or outside funding.
As a self-funded Application Development Software SaaS company, Phobio has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Stephen Wakeling is an entrepreneur with a track record of developing disruptive, experience oriented technology-powered services. Phobio (founded 2010) builds and markets premier software powered services for electronics retailers. Phobio’s software and services power trade-in programs for Apple and Costco. Stephen is a journalist by education and a technologist at heart. He thrives on start-up culture and enjoys working as a mentor with early stage entrepreneurs through his work with Central MIchigan University and various boards. Stephen is an avid pilot and lives with his wife and sons in Atlanta.
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We do not have customer count information for Phobio yet.
Phobio employs approximately 46 people as of 2026, up from 44 in 2023, including 7 sales reps that carry a quota.
Phobio generates an estimated $10.7M in annual revenue.
Phobio was founded by Stephen Wakeling.
The CEO of Phobio is Stephen Wakeling.
Phobio is bootstrapped and has not raised outside funding.
Phobio has 46 employees.
Phobio is headquartered in Atlanta, Georgia, United States.
Phobio operates across multiple industries. Browse revenue, funding, and growth data for Phobio in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
2024 Revenue
$10.7M(Est.)
Funding
$0
Team
46
Founded
2009
| Year | Milestone | Source |
|---|---|---|
| 2024 | Phobio Hit $10.7m revenue in October 2024 | Estimated |
| 2023 | Phobio Hit $7.2m revenue in October 2023 | Estimated |
| 2021 | Phobio Hit $8m revenue in April 2021 | |
| 2009 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 46 employees (December 2024) | |
| 2024 | Reached 44 employees (October 2024) | |
| 2023 | Reached 44 employees (October 2023) | |
| 2023 | Reached 44 employees (September 2023) | |
| 2023 | Reached 43 employees (January 2023) | |
| 2022 | Reached 42 employees (October 2022) | |
| 2022 | Reached 51 employees (January 2022) | |
| 2021 | Reached 59 employees (December 2021) | |
| 2021 | Reached 63 employees (August 2021) | |
| 2021 | Reached 95 employees (April 2021) |
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