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Valuation

$2M

2024 Revenue

$14.7M

Customers

1M

Funding

$41M

YOY

2,136.5%

Avg ACV

$15

Team

6

Founded

2012

How PicMonkey CEO Frits Habermann grew to $14.7M revenue and 1M customers in 2024.

Operator of a web-based photo editing and graphic design platform. The company's web-based photo editing and graphic design platform includes creative tools for editing and designing of cards, announcements and pictures, which is used by consumers, small and medium business, non-profitable and academic institutions and large enterprises

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PicMonkey Revenue

In 2024, PicMonkey's revenue reached $14.7M. The company previously reported $681.7K in 2024. Since its launch in 2012, PicMonkey has shown consistent revenue growth.

PicMonkey Revenue GrowthReported revenue / ARR over time$0$4M$8M$12M$16M2012201420162018202020222024$0$1M$657K$15MSource: GetLatka.com
YearMilestoneQuote
2024PicMonkey Hit $14.7m revenue in November 2024Source
2024PicMonkey Hit $681.7k revenue in October 2024
2023PicMonkey Hit $657.3k revenue in October 2023
2021PicMonkey Hit $1.2m revenue in April 2021
2012Launched with $0 revenue

PicMonkey Valuation, Funding Rounds

PicMonkey's most recent disclosed valuation is $2M.

PicMonkey has raised $41M in total funding across 1 round, with its most recent round in 2015.

PicMonkey Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$10M$20M$30M$40M$50M20122013201420152012 cumulative: $0 • 2012 Founded: $02015 cumulative: $41M • 2012 Founded: $0 • 2015 Funding round: $41M$41M2012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2015Funding round$41M--

Founder / CEO

Frits Habermann

Frits Habermann is a Tech Entrepreneur, Landscape Photographer and CEO at PicMonkey. He spent 20 years at Adobe, where he co-founded Adobe InDesign and later ran the Core Technologies group. More recently, Frits served as CTO for PopCap Games and CTO/Head of Product at Lynda.com.

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Customers

PicMonkey serves 1M customers.

PicMonkey Employees & Team Size

PicMonkey employs approximately 6 people as of 2026. It serves 1M customers that rely on its solutions.

PicMonkey Team GrowthReported headcount over time0132538506320122014201620182020202220240066Source: GetLatka.com
YearMilestone
2024Reached 6 employees (October 2024)
2023Reached 6 employees (October 2023)
2022Reached 7 employees (October 2022)
2021Reached 13 employees (December 2021)
2021Reached 51 employees (April 2021)

Frequently Asked Questions about PicMonkey

What is PicMonkey's revenue?

PicMonkey generates $14.7M in revenue.

Who founded PicMonkey?

PicMonkey was founded by Frits Habermann.

Who is the CEO of PicMonkey?

The CEO of PicMonkey is Frits Habermann.

How much funding does PicMonkey have?

PicMonkey raised $41M.

How many employees does PicMonkey have?

PicMonkey has 6 employees.

Where is PicMonkey headquarters?

PicMonkey is headquartered in Seattle, Washington, United States.

Compare PicMonkey to the industry

PicMonkey operates across multiple industries. Browse revenue, funding, and growth data for PicMonkey in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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PicMonkey Revenue 2024: $14.7M ARR, $2M Valuation