
PlainJane
2024 Revenue
$1.4M(Est.)
Customers
75K
Funding
$0
Avg ACV
$18
Team
8
Founded
2018
PlainJane Revenue (2024)
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PlainJane Revenue
In 2024, PlainJane's revenue reached $1.4M. The company previously reported $1.1M in 2023. Since its launch in 2018, PlainJane has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | PlainJane Hit $1.4m revenue in October 2024 | Estimated |
| 2023 | PlainJane Hit $1.1m revenue in December 2023 | Estimated |
| 2020 | PlainJane Hit $840k revenue in January 2020 | |
| 2018 | Launched with $0 revenue |
PlainJane Valuation, Funding Rounds
PlainJane is a bootstrapped SaaS startup. Founded in 2018, PlainJane has grown to $1.4M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, PlainJane has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
PlainJane serves 75K customers.
PlainJane Employees & Team Size
PlainJane employs approximately 8 people as of 2026, up from 5 in 2023. It serves 75K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 8 employees (October 2024) | |
| 2023 | Reached 5 employees (December 2023) | |
| 2022 | Reached 6 employees (December 2022) | |
| 2021 | Reached 8 employees (December 2021) | |
| 2021 | Reached 5 employees (October 2021) |
Frequently Asked Questions about PlainJane
What is PlainJane's revenue?
PlainJane generates an estimated $1.4M in annual revenue.
Who founded PlainJane?
PlainJane was founded by Evan Marshall.
Who is the CEO of PlainJane?
The CEO of PlainJane is Evan Marshall.
How much funding does PlainJane have?
PlainJane is bootstrapped and has not raised outside funding.
How many employees does PlainJane have?
PlainJane has 8 employees.
Where is PlainJane headquarters?
PlainJane is headquartered in Medford, Oregon, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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