Ford did not name specific software competitors during the interview. He described the live events industry as currently relying on manual data entry and direct bank transfers, including ACH and wire payments, for settling payments between venues and artists. He mentioned bill.com as an example of a tool the host raised, but Ford indicated Prism customers are not primarily using bill.com; they contract and track payments inside Prism and then execute the actual transfer through their bank accounts directly.
Ford's view is that Prism has earned a stronger position to offer embedded payments than any new entrant would have, given its existing role in the contracting and payment-ledger workflow. No competitor revenue or valuation figures were cited.