System One
2024 Revenue
$5.4M
Customers
1K
Funding
$0
YOY
31.2%
Avg ACV
$5.4K
Team
9
Founded
2007
How System One CEO Troy Gregory grew System One to $5.4M revenue and 1K customers in 2024.
System One is a cloud-based solution used by thousands of agents and artists to streamline their entire booking process, from request to successful performance. For more than 13 years System One has been helping to solve the day-to-day challenges of artist booking agencies around the world. The platform supports the entire workflow of booking agencies, from artist planning, scheduling, internal and external collaboration tools, contracting, invoicing, reporting plus much more! Learn more and schedule a demonstration today at: https://www.systemonesoftware.com/
Last updated
System One Revenue
In 2024, System One's revenue reached $5.4M. The company previously reported $4.1M in 2023. Since its launch in 2007, System One has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | System One Hit $5.4m revenue in October 2024 |
| 2023 | System One Hit $4.1m revenue in December 2023 |
| 2021 | System One Hit $2.4m revenue in April 2021 |
| 2007 | Launched with $0 revenue |
System One Valuation, Funding Rounds
System One is a bootstrapped Other Event Management Software startup. Founded in 2007, System One has grown to $5.4M in revenue without raising any venture capital or outside funding.
As a self-funded Other Event Management Software SaaS company, System One has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
System One Employees & Team Size
System One employs approximately 9 people as of 2026, up from 7 in 2023.
System One has 9 total employees in different roles and functions. They have 1K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 9 employees (December 2024) |
| 2024 | Reached 8 employees (October 2024) |
| 2023 | Reached 7 employees (December 2023) |
| 2022 | Reached 5 employees (December 2022) |
| 2021 | Reached 5 employees (December 2021) |
| 2021 | Reached 29 employees (April 2021) |
Founder / CEO
Troy Gregory
As President and CEO of System One Holdings, LLC, Troy Gregory holds responsibility for the strategic direction and expansion of a diverse portfolio of staffing, managed services, and customized solutions. Troy applies more than 15 years’ experience leading successful, growth-oriented businesses delivering specialized expertise to Fortune 500 clients.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how System One acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about System One
What is System One's revenue?
System One generates $5.4M in revenue.
Who founded System One?
System One was founded by Troy Gregory.
Who is the CEO of System One?
The CEO of System One is Troy Gregory.
How much funding does System One have?
System One raised $0.
How many employees does System One have?
System One has 9 employees.
Where is System One headquarters?
System One is headquartered in Berlin, Brandenburg, Germany.
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Compare System One to the industry
System One operates across multiple industries. Browse revenue, funding, and growth data for System One in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .