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How Provenance CEO Jessi Baker grew Provenance to $6.5M revenue with a 52 person team in 2024.

Operator of an online data platform designed to deliver meaningful change to commerce through open and accessible information about products and supply chains. The company's platform provides real-time data to create transparency by tracing the origins and histories of products, enabling brands to easily gather and verify stories, keep them connected to physical things and embed them anywhere online.

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Provenance Revenue

In 2024, Provenance's revenue reached $6.5M. The company previously reported $4.2M in 2023. Since its launch in 2013, Provenance has shown consistent revenue growth.

Provenance Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M2013201520172019202120232024$0$2M$4M$6MSource: GetLatka.com
YearMilestone
2024Provenance Hit $6.5m revenue in October 2024
2023Provenance Hit $4.2m revenue in December 2023
2021Provenance Hit $2.4m revenue in April 2021
2013Launched with $0 revenue

Provenance Valuation, Funding Rounds

Provenance is a bootstrapped Other Analytics Software startup. Founded in 2013, Provenance has grown to $6.5M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, Provenance has built its business with no outside investment.

Provenance Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Provenance Employees & Team Size

Provenance employs approximately 52 people as of 2026, down from 54 in 2023.

Provenance has 52 total employees in different roles and functions and 1 sales reps that carry a quota.

Provenance Team GrowthReported headcount over time013253850632013201520172019202120232024005252Source: GetLatka.com
YearMilestone
2024Reached 52 employees (December 2024)
2024Reached 54 employees (October 2024)
2023Reached 54 employees (December 2023)
2022Reached 54 employees (December 2022)
2021Reached 38 employees (December 2021)
2021Reached 29 employees (April 2021)

Founder / CEO

Jessi Baker

Jessi Baker is the founder of provenance.org. Provenance is a digital platform enabling producers, manufacturers and retailers to track the journey of people, places and ingredients behind their products. They use blockchain and smart tagging technologies to revolutionise supply chain transparency. With Provenance, businesses can drastically reduce risk in their supply chain and foster a new form of consumer trust. The first to apply blockchain technology to supply chain in 2013, Provenance are now working with businesses in the UK and across global supply chains, including The Co-op supermarket, Sainsbury’s, Unilever, The World Bank, Greenpeace, organic certified farms across Europe and luxury brands in the fashion and food industries. They are a member of the Ellen MacArthur foundation CE100 – pioneering open traceability systems for a circular economy, and were featured in over 100 news titles in 2017.

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Customers

We do not have customer count information for Provenance yet.

Frequently Asked Questions about Provenance

What is Provenance's revenue?

Provenance generates $6.5M in revenue.

Who founded Provenance?

Provenance was founded by Jessi Baker.

Who is the CEO of Provenance?

The CEO of Provenance is Jessi Baker.

How much funding does Provenance have?

Provenance raised $0.

How many employees does Provenance have?

Provenance has 52 employees.

Where is Provenance headquarters?

Provenance is headquartered in London, England, United Kingdom.

Compare Provenance to the industry

Provenance operates across multiple industries. Browse revenue, funding, and growth data for Provenance in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .