2024 Revenue
$2.9M
Customers
500
Funding
$0
YOY
78.8%
Avg ACV
$5.7K
Team
32
Founded
2008
How Purple Cow CEO John Smulo grew Purple Cow to $2.9M revenue and 500 customers in 2024.
Provider of online marketing services. The company is a marketing agency which provides digital marketing, content marketing, website design & development and public relations services.
Last updated
Purple Cow Revenue
In 2024, Purple Cow's revenue reached $2.9M. The company previously reported $1.6M in 2023. Since its launch in 2008, Purple Cow has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Purple Cow Hit $2.9m revenue in October 2024 |
| 2023 | Purple Cow Hit $1.6m revenue in December 2023 |
| 2021 | Purple Cow Hit $210.3k revenue in April 2021 |
| 2008 | Launched with $0 revenue |
Purple Cow Valuation, Funding Rounds
Purple Cow is a bootstrapped Marketing Agency startup. Founded in 2008, Purple Cow has grown to $2.9M in revenue without raising any venture capital or outside funding.
As a self-funded Marketing Agency SaaS company, Purple Cow has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Purple Cow Employees & Team Size
Purple Cow employs approximately 32 people as of 2026.
Purple Cow has 32 total employees in different roles and functions and 1 sales reps that carry a quota. They have 500 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 32 employees (October 2024) |
| 2023 | Reached 32 employees (December 2023) |
| 2022 | Reached 30 employees (December 2022) |
| 2021 | Reached 21 employees (December 2021) |
| 2021 | Reached 10 employees (April 2021) |
Founder / CEO
John Smulo
John Smulo is listed as Founder / CEO at Purple Cow.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Purple Cow acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Purple Cow
What is Purple Cow's revenue?
Purple Cow generates $2.9M in revenue.
Who founded Purple Cow?
Purple Cow was founded by John Smulo.
Who is the CEO of Purple Cow?
The CEO of Purple Cow is John Smulo.
How much funding does Purple Cow have?
Purple Cow raised $0.
How many employees does Purple Cow have?
Purple Cow has 32 employees.
Where is Purple Cow headquarters?
Purple Cow is headquartered in Pleasanton, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .