Quickorder's primary named competitor was Reorder, a Norwegian restaurant technology company with which Quickorder merged in late October or early November 2020. The merger was structured as a roughly 50/50 equity split. According to Bettercop, Reorder brought a more sophisticated online ordering and dine-in self-ordering product, while Quickorder contributed point-of-sale, scheduled planning, and table reservation capabilities. These figures reflect Bettercop's characterization of the two companies and are not independently confirmed figures from Reorder.
Bettercop also referenced Square and Toast as examples of companies that had consolidated the restaurant technology market in the United States, framing European consolidation as an analogous opportunity Quickorder intended to pursue. He noted that private equity firms were beginning to approach European restaurant technology companies with consolidation interest. These characterizations reflect Bettercop's market view and are not confirmed figures from Square, Toast, or any private equity firm.