Rosterfy Revenue, Valuation & Funding (2024)

Rosterfy generated an estimated $10M in annual revenue in 2024.

Rosterfy was tracking toward approximately $3.2 million in total revenue for 2021 at the time of the September 2021 interview, with $2 million of that figure representing recurring SaaS ARR and roughly $1.2 million coming from enterprise support and services contracts tied to large projects such as the Commonwealth Games, FIFA, and UEFA engagements.

Rosterfy had approximately 130 customers as of September 2021, up from more than 100 reported in the prior year's interview. Gove attributed the relatively modest customer count growth to a deliberate shift toward larger enterprise clients rather than accumulating smaller accounts, a strategy partly shaped by COVID conditions.

Named customer logos included the City of London, the Commonwealth Games, UEFA, and FIFA. Pricing per seat or ARPU was not disclosed in the interview. A free tier was not mentioned. Gove noted that significant enterprise contracts required dedicated project staff, with four people assigned to that function, and a separate global account management team of four people supporting clients through Zendesk.

Rosterfy operates a SaaS-plus model, combining recurring subscription revenue with non-recurring enterprise services revenue. Of the approximately $3.2 million in projected 2021 total revenue, $2 million was recurring SaaS ARR and approximately $1.2 million came from support and technical services tied to large enterprise contracts. Gove noted that whether the support revenue on those contracts should be classified as recurring was a question he expected the fundraising process to help resolve.

Gross revenue retention stood at 97 percent on a monthly basis as of September 2021, implying a gross monthly churn rate of 3 percent. Gove confirmed expansion revenue roughly offset that churn, though net revenue retention was not quantified. Profitability was not discussed in the interview. Gross margin, burn rate, runway, LTV, CAC, and payback period were not disclosed. The company was spending approximately $250,000 on marketing in 2021, described as an affiliate and marketing expense across SEO, LinkedIn, Google advertising, and content, with plans to increase that figure in 2022.

Rosterfy had 23 employees as of September 2021, a headcount Gove described as significantly bolstered over the prior six to nine months. The team included six to seven engineers, six people in sales, four dedicated project staff supporting large enterprise contracts, four people in a global account management function using Zendesk, and additional finance and leadership personnel.

Gove noted the team size was larger than anticipated at the start of 2021 given the ongoing impact of COVID, particularly in the Asia-Pacific region where the company operates.