SaleCyclerevenue & funding

SaleCycle revenue

SaleCycle's annual revenue was $14.2M in March 2025 (Companies House), the most recent figure on record. That is down 8% from $15.5M a year earlier. SaleCycle is #322 on the Latka List. The list ranks the 1,307 companies Nathan Latka has interviewed by revenue.

SaleCycle funding rounds & investors

SaleCycle has raised $15.9M in one round, in July 2018.

Interviews with Dominic Edmunds

Nathan Latka has interviewed SaleCycle once, speaking with Dominic Edmunds. Each figure links to the second it was said.

Watch: How SaleCycle Reached 500+ Customers and 101% Net Revenue Retention While Bootstrapped (Interview with Founder Dominic Edmunds)

February 2018 · Dominic Edmunds, Founder and CEO

How SaleCycle Reached 500+ Customers and 101% Net Revenue Retention While Bootstrapped (Interview with Founder Dominic Edmunds)

• ProfitableYesWatch at 6:29
• CustomersNorth of 500Watch at 6:29
• Revenue per userAbout $5,000 per month (average customer MRR)Watch at 2:50
• Net revenue retention101%Watch at 8:47
• CAC payback (months)5.6Watch at 12:49
• Growth30%Watch at 6:19
• +2 more

Read the interviewWatch

SaleCycle competitors

SaleCycle competes most directly with OptiMonk, Privy, Yieldify, Justuno and 2 others.

Company	Revenue	Employees	Customers	Founded
OptiMonk	$15M	31	40K	2014
SaleCycle	$14.2M	140	500	2010
Privy	$11.4M	80	6K	2010
Yieldify	$10.3M	42	500	2013
Justuno	$6.2M	35	3K	2010
OptinMonster	$3M	28	1.2M	2013
CartStack	$1.6M	13	–	2012

#21 of 401 Conversion Rate Optimization Tools companies by revenue · category median $1.4M · See the ranking

SaleCycle CEO, founders & employees

Dominic Edmunds founded SaleCycle in 2010. Fabien Sanchez is CEO. SaleCycle had 140 employees (October 2024, LinkedIn).

• FS
  Fabien SanchezCEO
• DE
  Dominic EdmundsFounder
  1 interview
• JK
  Jonathan KeighleyCRO
• AT
  Anna TyrpienChief Marketing Officer
• BC
  Beatrice CorazzaPart-Time CMO | Marketing coach at HEC Incubator | Advisory Board Member
• IC
  Iain Coward FCACFO

Also at SaleCycleGerard Callaghan, Jamie-Lee McLeish, Jonathan Prest, Chris Wilds, Barry Jackson, Chris Lavery, Thomas Clarke, Lewis Jackson, Olly Watkins, Daniel Hutchinson, Caroline Fung, Filippo Ceron, Dinesh Lawate, Dave Rowntree, Paige Hall, Trevor Titlestad, Andrei Coconasu, Gregor Watson, Alexandra Ly, Ada Mariani, Stephen Bovill, David Tolman, David Featherstone, Conor Cooke, Arturo González Fernández, Teresa Rea, Bamidele Ademilua, Damaris Andujo, Daniella Lauren Young, Charles Ginguené, Somia Malik, Andrea Navarro, Kirsty Metcalfe, Reefe McLaughlin, Lachlan Taylor-Naisby, Bethanie Conaboy, Nick Rouquette, Aimee Buck, Serene Tng, Danielle Falanga, Eve Longmore, Kévin Le Guyader, Lukas Brusokas, Faiza Fatnassi, Carlo Milani, Michael Pears, Jordan Proctor, Billy Hughes, Leanne Cowans, Liam Carr, Laetitia Randrianasolo, Aziliz Le Bonniec, Silvia Scandali, Nicole Robson, Jack Birks, Hanae Cherradi, Linsey Ellis, Kayleigh Johnstone, François Vanhersecke, Emma Heaton, Francesca Barras, Judith Robertson, Amy May Brown, Elonie West, Simon Bichara, Will Hill, Jessica Cannistrà, Juan A. Perez, Caitlin Meadley, Antoine Heriou, Scott Scott, Marc Shepherd, Emerson Colvin, Marcus Fulton, Elizabeth Ray, Steve Nelson, John Kenny

SaleCycle FAQ