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Valuation

$1.8M

2021 Revenue

$595K

Funding

$0

Team

7

Founded

2002

Sales Analytics Revenue & Valuation (2021)

Founded in 2002, Sales Analytics, Inc. (SAI) is a privately held professional services company providing a cloud-based business analytics platform that guides businesses with legacy computer equipment to positive refresh outcomes. Using a Software-as-a-Service (SaaS) model, SAI delivers actionable analytics built around its Sales Analytics for Advanced Refresh Insight (SAFARI) Engine, a structured database query application.

Since 2002, SAI has uncovered more than $1 billion in intelligent upgrade proposals for its SMB, OEM, and distribution channel customers in the IT industry.

SAFARIReporter Based on careful data collection, cleansing and analysis, SafariReporter identifies customers, territories and products that are real upgrade opportunities, providing near-term revenue focus and long-term account protection. SafariReporter provides a carefully scrubbed set of reports tailored to drive insight into tactical revenue opportunities in the installed base.

SAFARIGuide The Sales Analytics process identifies and qualifies high probability sales opportunities in the installed base. SafariGuide takes that analysis and puts detailed, actionable customer-ready proposals in the hands of sales professionals in minutes. more

SAFARITrak SafariTrak is a closed-loop lead delivery system, delivering detailed, customer ready proposals generated by SafariGuide to the email inbox of each account executive for delivery and close.

SAFARIPathfinder SafariPathfinder allows authorized individuals to modify, change, augment and customize various aspects of the system.

SAFARIPursuit SafariPursuit is accessible only through a one-time use HTML link to a secure portal where the rep can access their proposals and register deals to get manufacturer pricing advantage.

SAFARILink SafariLink is an app plug-in that runs within SalesForce.com environment, available in the SalesForce.com AppExchange.

Last updated

Sales Analytics Revenue

In 2021, Sales Analytics's revenue reached $595K. Since its launch in 2002, Sales Analytics has shown consistent revenue growth.

Sales Analytics Revenue GrowthReported revenue / ARR over time$0$125K$250K$375K$500K$625K20022004200620082010201220142016201820202021$0$595KSource: GetLatka.com
YearMilestoneSource
2021Sales Analytics Hit $595k revenue in April 2021
2002Launched with $0 revenue

Sales Analytics Valuation, Funding Rounds

Sales Analytics reached a $1.8M valuation in 2025, set during its M&A Offer round.

Sales Analytics Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$400K$0.2$800K$0.4$1.2M$0.6$1.6M$0.8$2M$12002200420062008201020122014201620182020202220242025$1.8MSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2025M&A Offer-$1.8M-

Founder / CEO

Kerry Roller

CEO

Kerry Roller is listed as CEO at Sales Analytics.

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Customers

We do not have customer count information for Sales Analytics yet.

Sales Analytics Employees & Team Size

Sales Analytics employs approximately 7 people as of 2026, including 2 sales reps that carry a quota.

Sales Analytics Team GrowthReported headcount over time023568200220042006200820102012201420162018202020210077Source: GetLatka.com
YearMilestoneSource
2021Reached 7 employees (April 2021)

Frequently Asked Questions about Sales Analytics

What is Sales Analytics's revenue?

Sales Analytics generates $595K in revenue.

Who founded Sales Analytics?

Sales Analytics was founded by Kerry Roller.

Who is the CEO of Sales Analytics?

The CEO of Sales Analytics is Kerry Roller.

How much funding does Sales Analytics have?

Sales Analytics raised $0.

How many employees does Sales Analytics have?

Sales Analytics has 7 employees.

Where is Sales Analytics headquarters?

Sales Analytics is headquartered in United States.

Compare Sales Analytics to the industry

Sales Analytics operates across multiple industries. Browse revenue, funding, and growth data for Sales Analytics in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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