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How Second Measure CEO Michael Babineau grew Second Measure to $6.1M revenue with a 62 person team in 2021.

A technology company that analyzes billions of anonymized purchases to answer real-time questions

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Second Measure Revenue

In 2021, Second Measure's revenue reached $6.1M. Since its launch in 2015, Second Measure has shown consistent revenue growth.

Second Measure Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M2015201620172018201920202021$0$6MSource: GetLatka.com
YearMilestone
2021Second Measure Hit $6.1m revenue in January 2021
2015Launched with $0 revenue

Second Measure Valuation, Funding Rounds

Second Measure's most recent disclosed valuation is $18.2M.

Second Measure is a bootstrapped E-Commerce Analytics Software startup. Founded in 2015, Second Measure has grown to $6.1M in revenue without raising any venture capital or outside funding.

As a self-funded E-Commerce Analytics Software SaaS company, Second Measure has built its business with no outside investment.

Second Measure Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120152015 cumulative: $0 • 2015 Founded: $02015 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Second Measure Employees & Team Size

Second Measure employs approximately 62 people as of 2026.

Second Measure has 62 total employees in different roles and functions.

Second Measure Team GrowthReported headcount over time015304560752015201620172018201920202021006262Source: GetLatka.com
YearMilestone
2021Reached 62 employees (January 2021)

Founder / CEO

Michael Babineau

Co-Founder of Second Measure.

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Customers

We do not have customer count information for Second Measure yet.

Frequently Asked Questions about Second Measure

What is Second Measure's revenue?

Second Measure generates $6.1M in revenue.

Who founded Second Measure?

Second Measure was founded by Michael Babineau.

Who is the CEO of Second Measure?

The CEO of Second Measure is Michael Babineau.

How much funding does Second Measure have?

Second Measure raised $0.

How many employees does Second Measure have?

Second Measure has 62 employees.

Where is Second Measure headquarters?

Second Measure is headquartered in United States.

Compare Second Measure to the industry

Second Measure operates across multiple industries. Browse revenue, funding, and growth data for Second Measure in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .