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Second Measurerevenue & acquisition

E-Commerce Analytics SoftwareUnited StatesFounded 2015

Second Measure was acquired.

Second Measure is an E-Commerce Analytics Software company based in the United States, founded in 2015.

secondmeasure.comLinkedInUpdated Aug 10, 2026
Annual revenue
$6.1M
Jan 2021
Owner
Undisclosed
Date not on record
Employees
62
Jan 2021

Second Measure revenue

Second Measure's annual revenue was $6.1M in January 2021, its last figure before its buyer bought it (source not recorded).

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$2M
$4M
$6M
$6.1M
2021
ReportedOne figure per year; a reported figure wins over an estimate
As ofRevenueSource
Jan 2021$6.1M–

– source not recorded

Who owns Second Measure

Another company owns Second Measure. The date and price of the deal are not on record.

Second Measure CEO, founders & employees

Michael Babineau founded Second Measure in 2015 and led it as CEO. Second Measure had 62 employees (January 2021).

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62
2021
ReportedOne figure per year; a reported figure wins over an estimate

Second Measure FAQ

What was Second Measure's revenue?

Before it was acquired, Second Measure's annual revenue was $6.1M in January 2021 (source not recorded).

How many employees does Second Measure have?

Second Measure had 62 employees in January 2021.

Who founded Second Measure?

Michael Babineau founded Second Measure in 2015.

How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Second Measure? Join the podcast