Keith Perhac
- Founder and CEO at Segmetrics
GetLatka interview
How SegMetrics Grew to 5,000 Paying Customers, Then Cut Paid Ads to Zero (Interview with CEO Keith Perhac)
Keith Perhac (Founder and CEO of SegMetrics) spoke to Nathan Latka on February 11, 2026.
SegMetrics figures from the interview
- Paying Customers (2026)
- 5,000+
- Paid Ad Spend (2026)
- $0
- Affiliate and Partner Payouts (per month)
- Low six figures
- Team Size (2026)
- Under 10
- Year Founded
- 2015
“We have 130 plus integrations, something like that. And we would talk with some of these integrations before the before we built them. Be like, hey, we're building out this integration. And invariably they come back and like, no, no, no, don't build it out because we're building analytics internally. I was like, OK, sure thing. And then I'll go back six months later. I'm like, hey, where's that analytics that you were building out? It's like it was really hard. So we stopped.”
“It's 12 plus years of information at this point. It's 12 plus years of learning about how this all works together. And we had another 15 years of marketing agency experience before that. So this is it's a quarter of a century of knowledge. into how this all needs to fit together for people to actually use it. And it's just not something that's out there in the ethos to be able to just say, hey, Claude, build us a analytics platform.”
“we cut all of our ads to zero dollars middle of last year. And we just were seeing crap. And so we cut it all, have had better growth since then, which is insanity.”
Bio
Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.