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Valuation

$67.5M

2024 Revenue

$38M

Customers

6K

Funding

$0

Avg ACV

$6.3K

Team

314

Churn

10%

Founded

1994

How Serko CEO Darrin Grafton grew to $38M revenue and 6K customers in 2024.

Provider of computer software services. The company together with its subsidiaries is engaged in providing computer software, corporate travel bookings, billable services and other software services to its clients in New Zealand.

Last updated

Serko Revenue

In 2024, Serko's revenue reached $38M. The company previously reported $22.5M in 2021. Since its launch in 1994, Serko has shown consistent revenue growth.

Serko Revenue GrowthReported revenue / ARR over time$0$10M$20M$30M$40M1994199619982000200220042006200820102012201420162018202020222024$0$23M$38MSource: GetLatka.com
YearMilestoneQuote
2024Serko Hit $38m revenue in December 2024Source
2021Serko Hit $22.5m revenue in April 2021
1994Launched with $0 revenue

Serko Valuation, Funding Rounds

Serko's most recent disclosed valuation is $67.5M.

Serko is a bootstrapped Other Collaboration Software startup. Founded in 1994, Serko has grown to $38M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, Serko has built its business with no outside investment.

Serko Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$11994Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Darrin Grafton

Darrin Grafton is listed as Founder / CEO at Serko.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Serko serves 6K customers.

Serko Employees & Team Size

Serko employs approximately 314 people as of 2026, up from 268 in 2021. It serves 6K customers that rely on its solutions.

Serko Team GrowthReported headcount over time075150225300375199419961998200020022004200620082010201220142016201820202022202400268268314314Source: GetLatka.com
YearMilestone
2024Reached 314 employees (December 2024)
2021Reached 268 employees (April 2021)

Frequently Asked Questions about Serko

What is Serko's revenue?

Serko generates $38M in revenue.

Who founded Serko?

Serko was founded by Darrin Grafton.

Who is the CEO of Serko?

The CEO of Serko is Darrin Grafton.

How much funding does Serko have?

Serko raised $0.

How many employees does Serko have?

Serko has 314 employees.

Where is Serko headquarters?

Serko is headquartered in New Zealand.

Compare Serko to the industry

Serko operates across multiple industries. Browse revenue, funding, and growth data for Serko in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Serko Revenue 2024: $38M ARR, $67.5M Valuation