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How Shift CEO George Arison grew Shift to $4.7M revenue and 75K customers in 2021.

Reinvent the used car industry

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Shift Revenue

In 2021, Shift's revenue reached $4.7M. The company previously reported $44.4M in 2020. Since its launch in 2006, Shift has shown consistent revenue growth.

Shift Revenue GrowthReported revenue / ARR by year$0$10M$20M$30M$40M$50M200620082010201220142016201820202021$0$5MSource: GetLatka.com interview on Mar 16, 2020 with Shift CEO George Arison
YearMilestone
2021Shift Hit $4.7m revenue in September 2021
2020Shift Hit $44.4m revenue in March 2020
2006Launched with $0 revenue

Shift Valuation, Funding Rounds

Shift's most recent disclosed valuation is $14M.

Shift has raised $14M in total funding across 3 rounds, most recently a $6M Series B round in 2013.

Shift Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3M$6M$9M$12M$15M200620072008200920102011201220132006 cumulative: $0 • 2006 Founded: $02011 cumulative: $2M • 2006 Founded: $0 • 2011 Series A: $2M2012 cumulative: $8M • 2006 Founded: $0 • 2011 Series A: $2M • 2012 Venture Round: $6M2013 cumulative: $14M • 2006 Founded: $0 • 2011 Series A: $2M • 2012 Venture Round: $6M • 2013 Series B: $6M$14M2006 Founded: $0 valuationSource: GetLatka.com interview on Mar 16, 2020 with Shift CEO George Arison
YearRoundAmountValuation% Sold
2013Series B$6M--
2012Venture Round$6M--
2011Series A$2M--

Shift Employees & Team Size

Shift employs approximately 324 people as of 2026, up from 259 in 2019.

Shift has 324 total employees in different roles and functions and 45 sales reps that carry a quota. They have 75K customers that rely on the company's solutions.

Shift Team GrowthReported headcount over time01252503755006252006200820102012201420162018202000324324Source: GetLatka.com interview on Mar 16, 2020 with Shift CEO George Arison
YearMilestone
2020Reached 324 employees (December 2020)
2020Reached 526 employees (March 2020)
2019Reached 259 employees (December 2019)
2018Reached 232 employees (December 2018)

Founder / CEO

George Arison

George Arison is the co-founder of Shift, an online marketplace disrupting the used car industry. An immigrant from Georgia and lifelong entrepreneur, he also co-founded the first on-demand mobile transportation booking technology Taxi Magic (now known as Curb), as well as working for Google and BCG.

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Customers

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Frequently Asked Questions about Shift

What is Shift's revenue?

Shift generates $4.7M in revenue.

Who founded Shift?

Shift was founded by George Arison.

Who is the CEO of Shift?

The CEO of Shift is George Arison.

How much funding does Shift have?

Shift raised $14M.

How many employees does Shift have?

Shift has 324 employees.

Where is Shift headquarters?

Shift is headquartered in San Francisco, California, United States.

Compare Shift to the industry

Shift operates across multiple industries. Browse revenue, funding, and growth data for Shift in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .