Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Reinvent the used car industry
Last updated
In 2021, Shift's revenue reached $4.7M. The company previously reported $44.4M in 2020. Since its launch in 2006, Shift has shown consistent revenue growth.
Shift reached a $14M valuation in 2025, set during its M&A Offer round.
Shift has raised $14M in total funding across 3 rounds, most recently a $6M Series B round in 2013.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $14M | - | |
| 2013 | Series B | $6M | - | - | |
| 2012 | Venture Round | $6M | - | - |
CEO
George Arison is the co-founder of Shift, an online marketplace disrupting the used car industry. An immigrant from Georgia and lifelong entrepreneur, he also co-founded the first on-demand mobile transportation booking technology Taxi Magic (now known as Curb), as well as working for Google and BCG.
| Question | Answer |
|---|---|
| What's your age? | 41 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Shift serves 75K customers.
Shift employs approximately 324 people as of 2026, up from 259 in 2019, including 45 sales reps that carry a quota. It serves 75K customers that rely on its solutions.
Shift generates $4.7M in revenue.
Shift was founded by George Arison.
The CEO of Shift is George Arison.
Shift raised $14M across 3 rounds.
Shift has 324 employees.
Shift is headquartered in San Francisco, California, United States.
Shift operates across multiple industries. Browse revenue, funding, and growth data for Shift in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
SEO company for lawyers specializing in organic SEO, PPC and web design helping clients rank for...
PayLaterr is a financial technology (fintech) company that offers a flexible payment platform...
Developer of a hotel revenue management software designed to maximize hotel revenue. The company's...
Valuation
$14M
2021 Revenue
$4.7M
Customers
75K
Funding
$14M
Avg ACV
$62
Team · 2020
324
Founded
2006
| Year | Milestone | Source |
|---|---|---|
| 2021 | Shift Hit $4.7m revenue in September 2021 | |
| 2020 | Shift Hit $44.4m revenue in March 2020 | |
| 2006 | Launched with $0 revenue |
| 2011 | Series A | $2M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 324 employees (December 2020) | |
| 2020 | Reached 526 employees (March 2020) | |
| 2019 | Reached 259 employees (December 2019) | |
| 2018 | Reached 232 employees (December 2018) |
Developer of a procurement platform for government and enterprise in Australia and overseas. The...
Interview with George Arison, CEO
Recorded Mar 16, 2020
