Valuation
$2.4B
2024 Revenue
$213.5M
Customers
110K
Funding
$1.2B
Avg ACV
$1.9K
Team
1K
Founded
2012
How Souche CEO Junhong Yao grew Souche to $213.5M revenue and 110K customers in 2024.
Souche, a leading automotive new retail platform in China, is founded by Mr. Yao Junhong, the former CAR Inc. founding team member and vice president, in December, 2012. By August 2018, Souche raised over $1.2 billion from investment or ganizations, including Alibaba group, Ant Financial Services Group, Morningside Venture Capital, Warburg Pincus, Primavera Capital Group, etc. Souche joined '2017 New Global Unicorns Ranking' by Silicon Valley global research organization PitchBook. Souche thrives to become the big intelligent brain of automotive industry. Souche has gradually constructed integrated automotive new retail ecosystem through years of development. Souche is regarded as 'the Alibaba of Chinese automotive industry'. Today, Souche and its relative corporations dedicate in numerous businesses, which include automotive financial leasing platform Tangeche, B2B industrial chain service platform Chehang168, Used-car online trade platform Cheyipai, Car sharing customized platform TIHD, SaaS products for used-car automotive dealers Dafengche and new-car sub-channels automotive dealership network Maicheguanjia, automotive dealership group ERP system provider Breakthrough, Kingdee and automotive supply chain warehouse logistics integrated service provider Iyunche, etc.
Last updated
Souche Revenue
In 2024, Souche's revenue reached $213.5M. The company previously reported $94M in 2020. Since its launch in 2012, Souche has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Souche Hit $213.5m revenue in June 2024 |
| 2020 | Souche Hit $94m revenue in August 2020 |
| 2012 | Launched with $0 revenue |
Souche Valuation, Funding Rounds
Souche reached a $2.4B valuation in 2018, set during its Series F round.
Souche has raised $1.2B in total funding across 6 rounds, most recently a $578M Series F round in 2018.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2018 | Series F | $578M | $2.4B | 24% |
| 2017 | Series E | $335M | - | - |
| 2017 | Series D | $180M | - | - |
| 2016 | Series C | $100M | - | - |
| 2013 | Series B | $14.9M | - | - |
| 2013 | Series A | $5.5M | - | - |
Souche Employees & Team Size
Souche employs approximately 1K people as of 2026.
Souche has 1K total employees in different roles and functions. They have 110K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 1K employees (August 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Souche acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Souche
What is Souche's revenue?
Souche generates $213.5M in revenue.
Who founded Souche?
Souche was founded by Junhong Yao.
Who is the CEO of Souche?
The CEO of Souche is Junhong Yao.
How much funding does Souche have?
Souche raised $1.2B.
How many employees does Souche have?
Souche has 1K employees.
Where is Souche headquarters?
Souche is headquartered in Hangzhou, Zhejiang, China.
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Compare Souche to the industry
Souche operates across multiple industries. Browse revenue, funding, and growth data for Souche in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .