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Souche, a leading automotive new retail platform in China, is founded by Mr. Yao Junhong, the former CAR Inc. founding team member and vice president, in December, 2012. By August 2018, Souche raised over $1.2 billion from investment or ganizations, including Alibaba group, Ant Financial Services Group, Morningside Venture Capital, Warburg Pincus, Primavera Capital Group, etc. Souche joined '2017 New Global Unicorns Ranking' by Silicon Valley global research organization PitchBook. Souche thrives to become the big intelligent brain of automotive industry. Souche has gradually constructed integrated automotive new retail ecosystem through years of development. Souche is regarded as 'the Alibaba of Chinese automotive industry'. Today, Souche and its relative corporations dedicate in numerous businesses, which include automotive financial leasing platform Tangeche, B2B industrial chain service platform Chehang168, Used-car online trade platform Cheyipai, Car sharing customized platform TIHD, SaaS products for used-car automotive dealers Dafengche and new-car sub-channels automotive dealership network Maicheguanjia, automotive dealership group ERP system provider Breakthrough, Kingdee and automotive supply chain warehouse logistics integrated service provider Iyunche, etc.
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In 2024, Souche's revenue reached $213.5M. The company previously reported $94M in 2020. Since its launch in 2012, Souche has shown consistent revenue growth.
Souche reached a $2.4B valuation in 2018, set during its Series F round.
Souche has raised $1.2B in total funding across 6 rounds, most recently a $578M Series F round in 2018.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2018 | Series F | $578M | $2.4B | 24% | |
| 2017 | Series E | $335M | - | - | |
| 2017 | Series D | $180M |
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Souche serves 110K customers.
Souche employs approximately 1K people as of 2026. It serves 110K customers that rely on its solutions.
Souche generates an estimated $213.5M in annual revenue.
Souche was founded by Junhong Yao.
The CEO of Souche is Junhong Yao.
Souche raised $1.2B across 6 rounds.
Souche has 1K employees.
Souche is headquartered in Hangzhou, Zhejiang, China.
Souche operates across multiple industries. Browse revenue, funding, and growth data for Souche in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.4B
2024 Revenue
$213.5M(Est.)
Customers
110K
Funding
$1.2B
Avg ACV
$1.9K
Team · 2025
1K
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | Souche Hit $213.5m revenue in June 2024 | Estimated |
| 2020 | Souche Hit $94m revenue in August 2020 | |
| 2012 | Launched with $0 revenue |
| - |
| - |
| 2016 | Series C | $100M | - | - |
| 2013 | Series B | $14.9M | - | - |
| 2013 | Series A | $5.5M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 1K employees (August 2025) |
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