Wistia logo
Founded 2006


2021 Revenue





How Wistia hit $60.0M in Revenue with 50K Customers in 2021.

About Wistia

Market your videos and shows

Monthly Revenue


$1.8M (0.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Wistia CEO Chris Savage on 02/18/2021

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17 Tudor Street CambridgeMassachusettsUnited States

Wistia Revenue

In 2021, Wistia revenue run rate hit $60.0M in revenue.


Wistia Valuation and Funding History

Wistia has raised a total of $1.4M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
03/24/2010Angel Round$775.0K
01/01/2008Angel Round$650.0K


Wistia has 50K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$1.2K8 month payback period024681012


Wistia has an annual churn rate of 18.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Wistia has 128 employees. They have 17 sales reps that carry a quota, an engineering team of 29 and a marketing team of 10.


Total Team Size



29 (23%)


17 (13%)


10 (8%)


Chris Savage

Chris Savage is the co-founder and CEO of Wistia, a web-based software solution that helps marketers turn viewers into brand advocates to grow their businesses. After graduating from Brown University, Chris and his co-founder Brendan Schwartz, started Wistia in Brendan’s living room in 2006. They founded the company with the goal of helping businesses effectively market their products or services more creatively through video. Recently, Savage and Schwartz turned down an offer to sell Wistia and took on $17.3M in debt instead, which allowed them to buy out their investors, gain full control of Wistia, and take the path less traveled in the tech industry. Now, more than 500,000 businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.


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Wistia Board of Directors

Ashton PeeryBoard Director
Farrah KennedyMember Of The Board Of Advisors

Wistia Executives

Chris SavageChief Executive Officer, Co-Founder
Ben RuedlingerChief Innovation Officer
Brendan SchwartzChief Technology Officer, Co-Founder

Wistia Employees

Adam DayCreative Consultant
Jessica CarlsonDirector of Product Marketing
Adaora AsalaGM VP of Product Soapbox
Jacob DewarSolutions Associate
Peter von BurchardVP of Sales
Chris LavigneVideo Producer

Frequently Asked Questions about Wistia

When was Wistia founded?

Wistia was founded in 2006.

Who is the CEO of Wistia?

The CEO of Wistia is Chris Savage

How many employees does Wistia have?

Wistia has 128 employees.

How much revenue does Wistia generate?

Wistia generates $60.0M in revenue.

How much funding does Wistia have?

Wistia has raised $1.4M.

Where is Wistia headquarters?

Wistia is headquartered at 17 Tudor Street CambridgeMassachusettsUnited States

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