2026 Revenue
$6M(Est.)
Customers
20
Avg ACV
$300K
Team
150
Founded
2020
SiiraWorld Revenue (2026)
SiiraWorld generated an estimated $6M in annual revenue in 2026. Source: GetLatka estimate
SiiraWorld is a Miami-based staffing and talent platform founded in 2021 by Wael Sabra and co-founder John. The company places vetted global contractors, primarily in engineering, operations, and go-to-market roles, with mid-market and enterprise clients. It operates a self-serve matching platform called Siira One, launched roughly 10 months before the August 2026 interview, and a candidate-facing mobile app called MySiira.
The business reached a monthly revenue run rate of $500,000 as of July 2026, implying an annualized figure of approximately $6 million. It has been profitable since its first year of operation and has remained fully bootstrapped, with Sabra's initial personal investment of $27,000 as the only outside capital. The company has filled more than 2,500 positions over its lifetime and currently has 150 contractors on staff serving 20 active clients.
SiiraWorld differentiates itself from traditional staffing firms by allocating roughly 80 percent of its internal budget to product and technology, including a proprietary work-graph matching system that incorporates signals such as certifications, GitHub activity, and engagement history. The company targets what Sabra calls non-obvious talent markets, including Lebanon, Egypt, the UAE, Africa, and the Caribbean, and charges clients a margin of 20 to 30 percent on contractor hours, well below the industry historical norm of 100 to 150 percent.
Last updated
SiiraWorld Revenue
SiiraWorld reported a monthly revenue run rate of $500,000 as of July 2026, which Sabra confirmed implies an annualized figure of approximately $6 million. The company reached $1 million in revenue in its first year of operation, 2021, then doubled to $2 million in 2022 and to $4 million in 2023. Growth slowed between 2023 and the mid-2026 run rate as the founders worked to transition away from purely founder-led sales and tested various go-to-market channels.
| Year | Milestone | Source |
|---|---|---|
| 2026 | SiiraWorld Hit $6m revenue in July 2026 | Estimated |
| 2023 | SiiraWorld revenue in 2023: $4m | Not recorded |
| 2021 | SiiraWorld revenue in 2021: $1m | Not recorded |
| 2020 | Launched with $0 revenue |
Sabra attributed the growth deceleration to the difficulty of hiring and ramping the company's first dedicated salesperson and to the cost and complexity of outbound demand generation. The company has been profitable in every year since launch.
Founder / CEO
Wael Sabra
Founder and CEO
Wael Sabra is the founder and CEO of SiiraWorld. He holds a master's degree background in data management and business intelligence and previously held leadership roles at Altus USA and A4 Media, where he worked in advertising technology and data engineering. He describes his career as rooted in the data infrastructure that underpinned digital advertising, which he credits as the foundation for his technology-forward approach to staffing.
Sabra co-founded SiiraWorld with John, whose last name was not stated in the interview. The two have led sales together for the five years since founding, which Sabra identified as both the company's growth engine and its primary bottleneck. Sabra is originally Lebanese, a background he says contributed to the company's early talent concentration in Lebanon and its broader focus on non-obvious global talent markets. Net worth was not discussed in the interview.
Customers
As of July 2026, SiiraWorld had approximately 20 paying clients generating the $500,000 monthly revenue run rate. Each client engages an average of six to seven contractors at a time. The average contractor engagement lasts 12 to 14 months before the client transitions that talent to a new project or skill set.
Clients are mid-market and enterprise companies that come to SiiraWorld when they need to build something new and lack the internal talent to do so. Pricing was not disclosed as a fixed per-seat rate; instead, the company charges clients on an hourly basis at a margin of 20 to 30 percent above the contractor's rate. Sabra noted that clients can specify geographic or time-zone preferences within the Siira One platform.
SiiraWorld serves 20 customers.
SiiraWorld Business Model
SiiraWorld earns revenue by placing global contractors with enterprise clients and retaining a margin of 20 to 30 percent on each contractor hour billed. Sabra stated this is substantially below the staffing industry's historical norm of 100 to 150 percent markup, and that the lower margin is a deliberate competitive positioning choice built around quality, speed, and pricing.
The company has been profitable since year one and remained profitable through the August 2026 interview. Approximately 80 percent of SiiraWorld's internal budget is allocated to product and technology, including the Siira One matching platform and the MySiira mobile app. The company's work-graph system ingests signals such as certifications, GitHub activity, and biweekly engagement surveys to improve contractor-to-job match scores over time.
Over its lifetime the platform has filled more than 2,500 positions. The company spent a cumulative total of more than $150,000 testing paid acquisition strategies, including more than $20,000 on paid Google search, which Sabra said did not produce results. LinkedIn advertising showed partial effectiveness when audiences were narrowly defined but became expensive at that level of targeting. The podcast channel, including the Latka appearance, was identified as the current growth focus. Gross margin, burn rate, runway, LTV, CAC, and churn figures were not discussed in the interview beyond the stated 20 to 30 percent hourly margin.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2026)
20
“Wael Sabra: Roughly around twenty clients, on average paying about six or seven contractors that they have on staff for that month.”
Gross margin (2026)
20%
“Wael Sabra: Our margins, right now, anywhere between twenty to thirty percent on the hour, and we're transparent on that both to our clients and our candidates.”
SiiraWorld Employees & Team Size
SiiraWorld had 150 contractors on staff as of the August 2026 interview. Sabra noted this figure fluctuates as client projects start and end. The contractor base is globally distributed, with concentrations in Lebanon, Egypt, the UAE, Africa, and the Caribbean, all of which Sabra described as non-obvious staffing markets relative to the more saturated East Asian outsourcing hubs. All roles are remote.
The internal full-time team size was not separately disclosed. Sabra and co-founder John have handled sales themselves for the five years since founding and were actively working to hire the company's first dedicated salesperson at the time of the interview.
SiiraWorld employs approximately 150 people as of 2026. It serves 20 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2026 | Reached 150 employees (July 2026) | Estimated |
Frequently Asked Questions about SiiraWorld
What is SiiraWorld's revenue?
As of 2026, SiiraWorld generated an estimated $6M in annual revenue.
Who founded SiiraWorld?
SiiraWorld was founded by Wael Sabra.
When was SiiraWorld founded?
SiiraWorld was founded in 2020.
Who is the CEO of SiiraWorld?
The CEO of SiiraWorld is Wael Sabra.
How many employees does SiiraWorld have?
As of 2026, SiiraWorld had 150 employees.
Where is SiiraWorld headquartered?
SiiraWorld is headquartered in United States.
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Full Interview Transcripts
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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