How Simplero CEO Calvin Correli grew Simplero to $10.5M revenue and 700 customers in 2024.

good morning everybody how are you doing thanks to everybody showing up I see some familiar faces this is awesome all right my name is Calvin Corelli I'm the founder of simplero we're an awesome uh simple platform for coaches course creators uh to run their entire business make their lives simpler through that and that's not what I'm here to talk about today I'm here to talk about feelings so emotion is a superpower how I leverage mine to drive 20 million in Revenue let's go um actually before we do that I'm gonna stay on the screen so let me tell you guys the story this happened to me in the late uh 1990s so in the last century I was I was young I had just met this incredible woman uh fallen in love and we decided that we're going to go to Mexico and spend a month just traveling around in Mexico it was amazing and uh at one moment we were lying in a hammock as one does in Mexico and I for the first time in my life I felt safe and loved enough that I dared to kind of look inside to some of that darkness that I felt was inside so I grew up like living from my neck up completely mental I was good at program programming I was terrified of human beings I was terrified of my feelings I had no relationship with any feelings at all so this was a big deal for me I was like God I feel so loved and saved let me just open up a little bit I felt like it was so dark and dirty that if I let anybody see they would immediately reject me but I opened up felt amazing now um for whatever reason my girlfriend the woman at the time she wanted to spend a month working as a waitress at a fancy seafood restaurant in Denmark and where we both are from and lived and um I wanted to go scuba diving with a friend all over Central America so we did that so a month apart came back home she had prepared this incredible meal for me which um of course she had all these you know amazing recipes from the seafood restaurant and I just remember how remarkable it was it was incredible and then at the end of the lunch she said listen up this thing that happened in that hammock in Mexico can never happen again my father died when I was 18. if I had let myself feel any of the feelings I wouldn't be alive today you got to shut that down right now and I was shocked I was like oh this is weird so I went to my best friend and I said hey like this woman she said this and what should I do and he's like dude this is the biggest Declaration of love that anybody could ever give you those feelings are dangerous you got to shut it down that's the way I'm like okay the girl I love my best friend my entire upbringing all agree it felt amazing but they must be right so I shut it down for another seven eight years until I couldn't anymore and that's when I started to get um you know started therapy and coaching and spiritual teacher and it was what led me to by far the biggest breakthrough in my life and I'm going to talk to you today about how you can do something similar I'm going to share something that happened actually quite recently so I'm going to talk about feelings how they work how to turn them into your biggest breakthrough and then what the opportunity is in that and let me say this so my talk obviously is very different from what Ray just talked about up here and for most of the talks at this event because what I have found is that you can have all the best strategies and tactics and metrics in the world but if you don't do this you're still going to be limiting yourself and a lot of these things are not going to mean anything to you you're not going to be able to use them because your unconscious mind where all of this emotional stuff lives is literally a million times more powerful than your conscious mind and this is not like this is like your conscious mind can process 40 inputs per set per second whereas your unconscious mind processes 40 million per second it wins right so we got to get the unconscious mind on board or none of this other stuff really matters so that's what we're going to talk about today so just very recently actually this new year so it's December 30th and my uh my accountant he calls me and he says look we got to run this my CPA this he's we got to run this tax uh pay this tax bill of a hundred thousand dollars and I was like dude that I would have loved if you had told me that like a month ago maybe like two months ago because if that was the end of the year and I had intentionally run my cash flow very tightly uh made some some big Investments right there so I was like the people who are doing my payroll and and accounting and that kind of stuff they're over in the Philippines they're I couldn't reach them so I was like all right screw it just run the damn thing and we'll figure it out come early January Philippines come back online I'm like okay extend this cash flow I want to see how bad the situation is take it out three months four months so they come back to me and they're like great by late March we're going to be negative 125 000 how about that I'm like uh like 125k that's more than just me not taking my salary for a couple months and fixing it like I don't pay myself that much so I was like and then two days later they come back and they're like actually it's not 125 it's looking more like 165 right now I was like this is going the wrong way really fast so I felt like I'm out of control here and so I had five Mornings in a row where I woke up at 4 30 just in a panic I was like what's going on and I know enough now like a I don't normally wake up at 4 30. B I know enough not to try to solve the problem there in the in the olden days I would crawl up into my head and be like we're gonna try to solve a problem right there 4 30 in bed is not the time to solve this it's the time to feel so the thing is that I've learned is that feelings buried alive never die feelings buried alive never die what does that mean it means those feelings that we felt at any point in our lives growing up or whatever that we weren't able to feel in the moment we we kind of shut them off suppressed we contract we try not to feel them they're still inside of us they're still in there they're buried alive and they're still they will start be stored in your body as tension as like different personas limiting beliefs and they will hinder you in being who you could be who you're here to become and what happens is that some situation will trigger something we all have this feeling sometimes we get triggered right by a spouse or a child or if someone has a boss their boss or an employee some employee or a cash scare or whatever like that thing triggers us well that feeling is not really when it's if it's just a transitory feeling we feel it's gone we're fine then that's cool but if it's one of those like more persistent it's not about the thing right now it's because it triggered an old feeling that's still sitting inside of us and so the invitation when that happens is that you go inside and you feel it so you let go of the resistance to the feeling because that's what we normally do we we contract and we hold our breath and we try not to feel one of one of my favorite sayings is from the father of cognitive psychology is fear is excitement with the breath held fear is excitement with the breath Health fear and excitement is the same damn feeling it's just a matter of do we breathe into it or do we try to contract and hold it away like people buy pay money to go in a roller coaster and they scream why because they feel excitement but it's really fear it's just that they're not actually scared for their lives but the moment that that roller coaster like goes off the rails like you can see that excitement turn into fear really fast so what we want to do is we want to let go of that resistance to it and just open up and breathe and invite the feeling in and allow it to expand and that could be hella scary because if you're not used to this you might think oh this is never going to go away it's going to just go on forever and where is this going to lead and it might feel like you're free falling and out of control and that's just another feeling so you just keep writing it you just keep going and for me what happened was and sometimes it takes a while so for me it was like five Mornings in a row where I woke up like this at 4 30 and I was like I'm just going to breathe into it and feel as best as I can and then finally on the fourth fifth morning I was able to go under to feel it and then go underneath the feeling and so underneath that layer of panic and fear I discovered like this this grief and rage like really intense grief and rage feeling I was like and I could feel it I was like oh God this is amazing like now it's moving I I feel it shifting and I kept digging it was like this is great kept digging and then under that I found this victim persona so have you we've all I bet you all have given advice to someone where they're...