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How Strap CEO Steve Caldwell grew to $456.2K revenue with a 13 person team in 2021.

Strap is an analytics platform that draws actionable insights from human data.

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Strap Revenue

In 2021, Strap's revenue reached $456.2K. Since its launch in 2014, Strap has shown consistent revenue growth.

Strap Revenue GrowthReported revenue / ARR over time$0$100K$200K$300K$400K$500K20142015201620172018201920202021$0$456KSource: GetLatka.com
YearMilestoneQuote
2021Strap Hit $456.2k revenue in May 2021
2014Launched with $0 revenue

Strap Valuation, Funding Rounds

Strap's most recent disclosed valuation is $1.4M.

Strap is a bootstrapped Data Science and Machine Learning Platforms startup. Founded in 2014, Strap has grown to $456.2K in revenue without raising any venture capital or outside funding.

As a self-funded Data Science and Machine Learning Platforms SaaS company, Strap has built its business with no outside investment.

Strap Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12014Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Steve Caldwell

Steve Caldwell is listed as Founder / CEO at Strap.

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Customers

We do not have customer count information for Strap yet.

Strap Employees & Team Size

Strap employs approximately 13 people as of 2026.

Strap Team GrowthReported headcount over time0369121520142015201620172018201920202021001313Source: GetLatka.com
YearMilestone
2021Reached 13 employees (May 2021)

Frequently Asked Questions about Strap

What is Strap's revenue?

Strap generates $456.2K in revenue.

Who founded Strap?

Strap was founded by Steve Caldwell.

Who is the CEO of Strap?

The CEO of Strap is Steve Caldwell.

How much funding does Strap have?

Strap raised $0.

How many employees does Strap have?

Strap has 13 employees.

Where is Strap headquarters?

Strap is headquartered in Cincinnati, Ohio, United States.

Compare Strap to the industry

Strap operates across multiple industries. Browse revenue, funding, and growth data for Strap in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Strap Revenue 2021: $456.2K ARR, $1.4M Valuation