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Practice by Numbers is an all-in-one dental practice SaaS platform founded in 2015 by Rohit Garg and his wife Dr. Aditi Garg, who is also a co-founder and practicing dentist. The company is headquartered in the United States and is led by Rohit Garg as co-founder, alongside a third co-founder who serves as CTO. The platform sits on top of existing practice management systems such as Dentrix and Open Dental, providing dental offices with analytics, patient communications, online booking, intake forms, VoIP, payment processing, and website services in a single integrated product.
Practice by Numbers is fully bootstrapped with no outside funding. The company reached $1M in revenue in 2018, was relaunched in 2021 at $2M ARR after COVID disrupted growth, and has since accelerated to $4M in 2023, $8M in 2024, $12.5M in 2025, and a target of $16.5M in 2026. The company serves approximately 1,300 top-level customers across roughly 2,000 locations and 5,000 to 6,000 providers. Average ACV per location is $12,000 to $13,000 per year, with the largest single customer paying approximately $250,000 per year. The company finished 2025 with 22 to 24 percent EBITDA and projects 30 percent or more EBITDA in 2026. The team has grown to 80 people, with 42 to 43 in the US and the remainder in India.
The most strategically notable fact is that Practice by Numbers has identified roughly $2 billion in total GMV flowing through its customer base annually, but is currently processing only $190 million through its own integrated payments product, which launched in 2024. The company uses Adyen and Stripe for payment infrastructure and earns a take rate under 2 percent. Converting the remaining GMV represents a major upsell opportunity, and the company is simultaneously investing in agentic AI workflows designed to replace manual front-office tasks entirely.