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Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren, and has since grown to serve over 26,000 customers worldwide, including Airbnb, BMW, and DocuSign. Mixpanel's platform enables companies to track user engagement, retention, and conversion rates, as well as gain insights into user behavior through data analysis and visualization.