Latka logo

How Amplitude CEO Spenser Skates grew Amplitude to $282.3M revenue and 2.7K customers in 2024.

The company that owns amplitude.com is Amplitude Inc., a software company that provides a digital optimization platform for businesses to analyze user behavior and improve their digital products. Amplitude's platform offers product analytics, user behavior tracking, and data insights to help businesses understand how their users interact with their digital products and make data-driven decisions to improve user engagement and retention. The company was founded in 2012 and is headquartered in San Francisco, California, with offices in New York, London, Paris, and Amsterdam.

Last updated

Amplitude Revenue

In 2024, Amplitude's revenue reached $282.3M. The company previously reported $100M in 2023. Since its launch in 2012, Amplitude has shown consistent revenue growth.

Amplitude Revenue GrowthReported revenue / ARR by year$0$60M$120M$180M$240M$300M2012201420162018202020222024$0$45M$73M$282MSource: GetLatka.com
YearMilestone
2024Amplitude Hit $282.3m revenue in December 2024
2023Amplitude Hit $100m revenue in September 2023
2021Amplitude Hit $72.7m revenue in September 2021
2018Amplitude Hit $45.2m revenue in December 2018
2012Launched with $0 revenue

Amplitude Valuation, Funding Rounds

Amplitude reached a $3.6B valuation in 2021.

Amplitude has raised $2.1B in total funding across 7 rounds, with its most recent round in 2021.

Amplitude Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$1B$2B$3B$4B$5B2012201420162018202020212012 cumulative: $0 • 2012 Founded: $02015 cumulative: $9M • 2012 Founded: $0 • 2015 Series A: $9M @ $31M valuation2016 cumulative: $25M • 2012 Founded: $0 • 2015 Series A: $9M @ $31M valuation • 2016 Series B: $16M @ $69M valuation2017 cumulative: $55M • 2012 Founded: $0 • 2015 Series A: $9M @ $31M valuation • 2016 Series B: $16M @ $69M valuation • 2017 Seed Round: $30M @ $305M valuation2018 cumulative: $135M • 2012 Founded: $0 • 2015 Series A: $9M @ $31M valuation • 2016 Series B: $16M @ $69M valuation • 2017 Seed Round: $30M @ $305M valuation • 2018 Series D: $80M @ $770M valuation2020 cumulative: $185M • 2012 Founded: $0 • 2015 Series A: $9M @ $31M valuation • 2016 Series B: $16M @ $69M valuation • 2017 Seed Round: $30M @ $305M valuation • 2018 Series D: $80M @ $770M valuation • 2020 Series E: $50M @ $950M valuation2021 cumulative: $335M • 2012 Founded: $0 • 2015 Series A: $9M @ $31M valuation • 2016 Series B: $16M @ $69M valuation • 2017 Seed Round: $30M @ $305M valuation • 2018 Series D: $80M @ $770M valuation • 2020 Series E: $50M @ $950M valuation • 2021 Series F: $150M @ $4B valuation2021 cumulative: $2B • 2012 Founded: $0 • 2015 Series A: $9M @ $31M valuation • 2016 Series B: $16M @ $69M valuation • 2017 Seed Round: $30M @ $305M valuation • 2018 Series D: $80M @ $770M valuation • 2020 Series E: $50M @ $950M valuation • 2021 Series F: $150M @ $4B valuation • 2021 Funding round: $2B @ $4B valuation$2B2012 Founded: $0 valuation2015 Series A: $31M valuation2016 Series B: $69M valuation2017 Seed Round: $305M valuation2018 Series D: $770M valuation2020 Series E: $950M valuation2021 Series F: $4B valuation2021 Funding round: $4B valuation$4BSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Funding round$1.8B$3.6B49%
2021Series F$150M$4B4%
2020Series E$50M$950M5%
2018Series D$80M$770M10%
2017Seed Round$30M$305M10%
2016Series B$15.9M$69.1M23%
2015Series A$9M$31M29%

Amplitude Employees & Team Size

Amplitude employs approximately 704 people as of 2026, down from 839 in 2023.

Amplitude has 704 total employees in different roles and functions and 79 sales reps that carry a quota. They have 2.7K customers that rely on the company's solutions.

Amplitude Team GrowthReported headcount over time02004006008001,000201220142016201820202022202400704704Source: GetLatka.com
YearMilestone
2024Reached 704 employees (December 2024)
2023Reached 839 employees (July 2023)
2021Reached 438 employees (June 2021)
2020Reached 416 employees (May 2020)
2018Reached 230 employees (December 2018)
2016Reached 40 employees (June 2016)
2015Reached 438 employees (May 2015)
2014Reached 438 employees (November 2014)

Founder / CEO

Spenser Skates

Spenser Skates is listed as Founder / CEO at Amplitude.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Amplitude acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Amplitude

What is Amplitude's revenue?

Amplitude generates $282.3M in revenue.

Who founded Amplitude?

Amplitude was founded by Spenser Skates.

Who is the CEO of Amplitude?

The CEO of Amplitude is Spenser Skates.

How much funding does Amplitude have?

Amplitude raised $2.1B.

How many employees does Amplitude have?

Amplitude has 704 employees.

Where is Amplitude headquarters?

Amplitude is headquartered in San Francisco, California, United States.

People Also Viewed

Abstrakt Marketing Group logo

Abstrakt Marketing Group

Leading marketing firm driving business growth with a proven process for sustainable sales and consistent, qualified leads

Webflow logo

Webflow

Webflow, Inc. is an American company that provides software as a service for website building and hosting.

Yotpo logo

Yotpo

Yotpo is a customer content marketing platform that helps businesses collect and leverage customer reviews, photos, and videos to drive traffic, increase conversion rates, and boost sales.

TraceLink logo

TraceLink

TraceLink is a software company based in North Reading, Massachusetts, that provides a cloud-based digital supply network platform for the life sciences industry. The company was founded in 2009 by Shabbir Dahod and it enables pharmaceutical and biotech companies to manage their global supply chain and comply with regulatory requirements. TraceLink's platform connects the end-to-end supply chain, from raw materials to finished products, and provides real-time visibility, control, and collaboration among all parties involved in the supply chain. The company's platform also provides data analytics and insights to help companies optimize their supply chain operations and improve patient safety. TraceLink's customers include some of the world's largest pharmaceutical companies as well as smaller biotech companies.

Souche logo

Souche

Souche, a leading automotive new retail platform in China, is founded by Mr. Yao Junhong, the former CAR Inc. founding team member and vice president, in December, 2012. By August 2018, Souche raised over $1.2 billion from investment or ganizations, including Alibaba group, Ant Financial Services Group, Morningside Venture Capital, Warburg Pincus, Primavera Capital Group, etc. Souche joined '2017 New Global Unicorns Ranking' by Silicon Valley global research organization PitchBook. Souche thrives to become the big intelligent brain of automotive industry. Souche has gradually constructed integrated automotive new retail ecosystem through years of development. Souche is regarded as 'the Alibaba of Chinese automotive industry'. Today, Souche and its relative corporations dedicate in numerous businesses, which include automotive financial leasing platform Tangeche, B2B industrial chain service platform Chehang168, Used-car online trade platform Cheyipai, Car sharing customized platform TIHD, SaaS products for used-car automotive dealers Dafengche and new-car sub-channels automotive dealership network Maicheguanjia, automotive dealership group ERP system provider Breakthrough, Kingdee and automotive supply chain warehouse logistics integrated service provider Iyunche, etc.

BlueVoyant logo

BlueVoyant

BlueVoyant leverages world-class technology, telemetry, and talent to deliver rock-solid cyber defense capabilities that protect against cyber attacks. It provides AI-driven internal, external, and supply chain cyber defense, all within one powerful Security Operations Platform.

Compare Amplitude to the industry

Amplitude operates across multiple industries. Browse revenue, funding, and growth data for Amplitude in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .