Valuation · 2021
$1.1B
2025 Revenue
$210M(Est.)
Customers
6K
Funding
$277.1M
YOY
23%
Avg ACV
$35K
Team
536
Founded
2009
Mixpanel Revenue, Valuation & Funding (2025)
Mixpanel generated an estimated $210M in annual revenue in 2025. Source: GetLatka estimate
Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren, and has since grown to serve over 26,000 customers worldwide, including Airbnb, BMW, and DocuSign. Mixpanel's platform enables companies to track user engagement, retention, and conversion rates, as well as gain insights into user behavior through data analysis and visualization.
Last updated
Mixpanel Revenue
In 2025, Mixpanel's revenue reached $210M. The company previously reported $170.7M in 2024. Since its launch in 2009, Mixpanel has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Mixpanel Hit $210m revenue in June 2025 | Estimated |
| 2024 | Mixpanel Hit $170.7m revenue in October 2024 | Estimated |
| 2023 | Mixpanel Hit $145.2m revenue in October 2023 | Estimated |
| 2021 | Mixpanel Hit $96m revenue in November 2021 | Not recorded |
| 2019 | Mixpanel Hit $80m revenue in June 2019 | Not recorded |
| 2018 | Mixpanel Hit $88m revenue in December 2018 | Not recorded |
| 2009 | Launched with $0 revenue |
Mixpanel Valuation, Funding Rounds
Mixpanel reached a $1.1B valuation in 2021, set during its Series C round.
Mixpanel has raised $277.1M in total funding across 6 rounds, most recently a $200M Series C round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Series C | $200M | $1.1B | 19% | Not recorded |
| 2014 | Series B | $65M | $800M | 8% | Not recorded |
| 2012 | Series A | $10.3M | - | - | Not recorded |
| 2011 | Seed | $1.3M | - | - | Not recorded |
| 2010 | Seed | $500K | - | - | Not recorded |
| 2009 | Pre-Seed | $15K | - | - | Not recorded |
Founder / CEO
Customers
Mixpanel serves 6K customers.
Mixpanel Employees & Team Size
Mixpanel employs approximately 536 people as of 2026, up from 431 in 2024, including 68 sales reps that carry a quota. It serves 6K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 536 employees (December 2025) | Not recorded |
| 2024 | Reached 431 employees (October 2024) | Not recorded |
| 2023 | Reached 431 employees (October 2023) | Not recorded |
| 2022 | Reached 444 employees (October 2022) | Not recorded |
| 2021 | Reached 342 employees (December 2021) | Not recorded |
| 2021 | Reached 333 employees (November 2021) | Not recorded |
| 2018 | Reached 312 employees (December 2018) | Not recorded |
Frequently Asked Questions about Mixpanel
What is Mixpanel's revenue?
As of 2025, Mixpanel generated an estimated $210M in annual revenue.
Who founded Mixpanel?
Mixpanel was founded by Amir Movafaghi.
Who is the CEO of Mixpanel?
The CEO of Mixpanel is Amir Movafaghi.
How much funding does Mixpanel have?
Mixpanel raised $277.1M across 6 rounds.
How many employees does Mixpanel have?
As of 2025, Mixpanel had 536 employees.
Where is Mixpanel headquartered?
Mixpanel is headquartered in San Francisco, California, United States.
Compare Mixpanel to the industry
Mixpanel operates across multiple industries. Browse revenue, funding, and growth data for Mixpanel in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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