Mixpanelrevenue, valuation & funding
Product Analytics SoftwareSan Francisco, CaliforniaFounded 2009CEO Amir Movafaghi
Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and mobile applications.
Mixpanel revenue
Mixpanel has not published its revenue. GetLatka estimates it at about $210M a year (June 2025).
All 6 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Dec 2018 | $88M | – |
| Jun 2019 | $80M | – |
| Nov 2021 | $96M | – |
| Oct 2023 | $145.2MEST. | GetLatka estimate |
| Oct 2024 | $170.7MEST. | GetLatka estimate |
| Jun 2025 | $210MEST. | GetLatka estimate |
– source not recorded
Mixpanel valuation
Mixpanel is privately held, so there is no Mixpanel stock to buy. Investors valued it at $1.1B in its November 2021 Series C.
Valuation history$1.1B Series C 2021$800M Series B 2014
Mixpanel funding rounds & investors
Mixpanel has raised $277.1M across six rounds since 2009. The latest was a $200M Series C in November 2021.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Nov 2021 | Series C | $200M | $1.1B |
| Dec 2014 | Series B | $65M | $800M |
| May 2012 | Series A | $10.3M | – |
| May 2011 | Seed | $1.3M | – |
| Feb 2010 | Seed | $500K | – |
| Jul 2009 | Pre-Seed | $15K | – |
| Total raised | $277.1M |
Mixpanel competitors
Mixpanel competes most directly with Amplitude.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Amplitude | $343.2M | $2.1B | 704 | 2.7K | 2012 |
| Mixpanel | $210M | $277.1M | 536 | 6K | 2009 |
Mixpanel CEO, founders & employees
Amir Movafaghi founded Mixpanel in 2009 and runs it as CEO. Mixpanel has 536 employees (December 2025, LinkedIn), up from 431 a year earlier.
- Amir MovafaghiCo-founder & CEO
Also at MixpanelMax Levchin
All 7 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2025 | 536 | |
| Oct 2024 | 431 | |
| Oct 2023 | 431 | |
| Oct 2022 | 444 | |
| Dec 2021 | 342 | |
| Nov 2021 | 333 | – |
| Dec 2018 | 312 | – |
Mixpanel FAQ
How much money does Mixpanel make?
Mixpanel has not published its revenue. GetLatka estimates about $210M a year (June 2025).
How much is Mixpanel worth?
Companies don't publish a net worth. The closest figure is Mixpanel's valuation: $1.1B, set in Nov 2021.
Who owns Mixpanel?
Mixpanel is privately held by its founders, employees and investors.
Is Mixpanel publicly traded?
No. Mixpanel is a private company, so its shares are not listed on a stock exchange.
How much funding has Mixpanel raised?
$277.1M across 6 rounds; the latest was a $200M Series C in November 2021.
Who is the CEO of Mixpanel?
Amir Movafaghi, a co-founder.
Who founded Mixpanel?
Amir Movafaghi, in 2009.
How many employees does Mixpanel have?
About 536 as of December 2025 (LinkedIn).
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How this page is sourced
5 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profileRun Mixpanel? Join the podcast