Tractiverevenue & funding
Consumer Electronics & WearablesPasching, AustriaFounded 2012CEO Michael Hurnaus
Tractive is a Consumer Electronics & Wearables company based in Pasching, founded in 2012.
Tractive revenue
Tractive has not published its revenue. GetLatka estimates it at about $18.7M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $6M | – |
| Dec 2023 | $11.4MEST | GetLatka estimate |
| Oct 2024 | $18.7MEST | GetLatka estimate |
– source not recorded
Tractive funding rounds & investors
Tractive has raised $2.9M across two rounds since 2012. The latest was a $2.4M funding round in January 2016.
| Date | Round | Raised |
|---|---|---|
| Jan 2016 | Funding round | $2.4M |
| Oct 2012 | Funding round | $500K |
| Total raised | $2.9M |
Tractive CEO, founders & employees
Michael Hurnaus founded Tractive in 2012 and runs it as CEO. Tractive had 260 employees (December 2024, LinkedIn), up from 226 a year earlier.
- Michael HurnausFounder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 260 | |
| Oct 2024 | 254 | |
| Dec 2023 | 226 | |
| Dec 2022 | 188 | |
| Dec 2021 | 143 | |
| Apr 2021 | 106 | – |
Tractive FAQ
What is Tractive's revenue?
GetLatka estimates Tractive's revenue at about $18.7M a year (October 2024). The company hasn't published its own figure.
How much funding has Tractive raised?
Tractive has raised $2.9M across two funding rounds. The latest was a $2.4M funding round in January 2016.
How many employees does Tractive have?
Tractive had 260 employees in December 2024, according to LinkedIn.
Who is the CEO of Tractive?
Michael Hurnaus is the CEO of Tractive and founded the company in 2012.
Who founded Tractive?
Michael Hurnaus founded Tractive in 2012.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun Tractive? Join the podcast