2024 Revenue
$18.7M(Est.)
Funding
$2.9M
Team
260
Founded
2012
Tractive Revenue & Funding (2024)
Tractive generated an estimated $18.7M in annual revenue in 2024. Source: GetLatka estimate
Developer of a GPS-based locating software and device designed to track pets. The company's software and the device offers users real-time GPS live tracking to locate their cats and dogs, based on their location, receive notifications if their pet leaves a pre-defined area and also offers a remote that helps them to communicate with their pets, enabling pet owners to track, monitor and communicate with their pets anytime, anywhere.
Last updated
Tractive Revenue
In 2024, Tractive's revenue reached $18.7M. The company previously reported $11.4M in 2023. Since its launch in 2012, Tractive has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Tractive Hit $18.7m revenue in October 2024 | Estimated |
| 2023 | Tractive Hit $11.4m revenue in December 2023 | Estimated |
| 2021 | Tractive Hit $6m revenue in April 2021 | Not recorded |
| 2012 | Launched with $0 revenue |
Tractive Valuation, Funding Rounds
Tractive has not publicly disclosed its valuation. The company has raised $2.9M in total funding to date.
Tractive has raised $2.9M in total funding across 2 rounds, with its most recent round in 2016.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2016 | Funding round | $2.4M | - | - | Not recorded |
| 2012 | Funding round | $500K | - | - | Not recorded |
Founder / CEO
Michael Hurnaus
CEO
Proud to lead and guide an amazing international team on our journey to ensure dog and cat owners can live a happier and longer life together. Safety of our four-legged family members is at the top or our priority list. Tractive is world market leader in GPS Tracking and Activity Monitoring for Cats and Dogs with continous strong growth around the world.
Customers
We do not have customer count information for Tractive yet.
Tractive Employees & Team Size
Tractive employs approximately 260 people as of 2026, up from 226 in 2023, including 1 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 260 employees (December 2024) | Not recorded |
| 2024 | Reached 254 employees (October 2024) | Not recorded |
| 2023 | Reached 226 employees (December 2023) | Not recorded |
| 2022 | Reached 188 employees (December 2022) | Not recorded |
| 2021 | Reached 143 employees (December 2021) | Not recorded |
| 2021 | Reached 106 employees (April 2021) | Not recorded |
Frequently Asked Questions about Tractive
What is Tractive's revenue?
As of 2024, Tractive generated an estimated $18.7M in annual revenue.
Who founded Tractive?
Tractive was founded by Michael Hurnaus.
Who is the CEO of Tractive?
The CEO of Tractive is Michael Hurnaus.
How much funding does Tractive have?
Tractive raised $2.9M across 2 rounds.
How many employees does Tractive have?
As of 2024, Tractive had 260 employees.
Where is Tractive headquartered?
Tractive is headquartered in Pasching, Austria.
Compare Tractive to the industry
Tractive operates across multiple industries. Browse revenue, funding, and growth data for Tractive in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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