Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Southborough, Massachusetts, United States
Provider of trigger-based technology-enabled lead generation services. The company provides sales intelligence, business information and sales productivity tools that help companies increase revenues, reduce sales cycles and accelerate their growth.
Last updated
In 2021, TrueAdvantage's revenue reached $500K. Since its launch in 1998, TrueAdvantage has shown consistent revenue growth.
TrueAdvantage reached a $1.5M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $1.5M | - |
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for TrueAdvantage yet.
TrueAdvantage employs approximately 23 people as of 2026.
TrueAdvantage generates $500K in revenue.
TrueAdvantage was founded by Joe Chappell.
The CEO of TrueAdvantage is Joe Chappell.
TrueAdvantage raised $0.
TrueAdvantage has 23 employees.
TrueAdvantage is headquartered in Southborough, Massachusetts, United States.
TrueAdvantage operates across multiple industries. Browse revenue, funding, and growth data for TrueAdvantage in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileValuation
$1.5M
2021 Revenue
$500K
Funding
$0
Team
23
Founded
1998
| Year | Milestone | Source |
|---|---|---|
| 2021 | TrueAdvantage Hit $500k revenue in April 2021 | |
| 1998 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 23 employees (April 2021) |
Together, you can be confident your AWS spend is under control
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
