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How TrueAdvantage CEO Joe Chappell grew TrueAdvantage to $500K revenue with a 23 person team in 2021.

Provider of trigger-based technology-enabled lead generation services. The company provides sales intelligence, business information and sales productivity tools that help companies increase revenues, reduce sales cycles and accelerate their growth.

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TrueAdvantage Revenue

In 2021, TrueAdvantage's revenue reached $500K. Since its launch in 1998, TrueAdvantage has shown consistent revenue growth.

TrueAdvantage Revenue GrowthReported revenue / ARR by year$0$125K$250K$375K$500K$625K1998200020022004200620082010201220142016201820202021$0$500KSource: GetLatka.com
YearMilestone
2021TrueAdvantage Hit $500k revenue in April 2021
1998Launched with $0 revenue

TrueAdvantage Valuation, Funding Rounds

TrueAdvantage's most recent disclosed valuation is $1.5M.

TrueAdvantage is a bootstrapped Sales Acceleration Software startup. Founded in 1998, TrueAdvantage has grown to $500K in revenue without raising any venture capital or outside funding.

As a self-funded Sales Acceleration Software SaaS company, TrueAdvantage has built its business with no outside investment.

TrueAdvantage Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119981998 cumulative: $0 • 1998 Founded: $01998 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

TrueAdvantage Employees & Team Size

TrueAdvantage employs approximately 23 people as of 2026.

TrueAdvantage has 23 total employees in different roles and functions.

TrueAdvantage Team GrowthReported headcount over time05101520251998200020022004200620082010201220142016201820202021002323Source: GetLatka.com
YearMilestone
2021Reached 23 employees (April 2021)

Founder / CEO

Joe Chappell

Joe Chappell is listed as Founder / CEO at TrueAdvantage.

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Customers

We do not have customer count information for TrueAdvantage yet.

Frequently Asked Questions about TrueAdvantage

What is TrueAdvantage's revenue?

TrueAdvantage generates $500K in revenue.

Who founded TrueAdvantage?

TrueAdvantage was founded by Joe Chappell.

Who is the CEO of TrueAdvantage?

The CEO of TrueAdvantage is Joe Chappell.

How much funding does TrueAdvantage have?

TrueAdvantage raised $0.

How many employees does TrueAdvantage have?

TrueAdvantage has 23 employees.

Where is TrueAdvantage headquarters?

TrueAdvantage is headquartered in Southborough, Massachusetts, United States.

Compare TrueAdvantage to the industry

TrueAdvantage operates across multiple industries. Browse revenue, funding, and growth data for TrueAdvantage in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

TrueAdvantage Revenue 2021: $500K ARR, $1.5M Valuation