Founder Interview Video
How Trust & Will Passed 5,000 Paid Customers with Three Estate Planning Products (Interview with CEO Cody Barbo)
Chapters
- 0:27Introduction to Trust & Will
- 0:40Business Model: Hybrid Upfront Fee and Subscription
- 1:08Who Estate Planning Is For
- 1:37Core Customer Demographics
- 2:42Pricing Across Three Products
- 5:29Company Timeline and Fundraising History
- 6:45First Customer and MVP Development Cost
- 8:33Current Signups and Conversion Rates
- 12:54Paid Customer Count and Competitive Sensitivity
- 13:32Channel Partnerships and Haven Life Insurance
- 15:37Team Size and Sales Strategy
- 16:43Churn and Subscription Launch Plans
- 20:20Burn Rate, Profitability, and Series B Plans
- 22:09Famous Five Rapid Fire