Founder Interview Video
How Upfluence Reached $4M SaaS ARR and 1,000 Customers in 2018 (Interview with Co-Founder Kevin Creusy)
Chapters
- 0:00Introduction and Industry Leadership Claim
- 0:52What Upfluence Does: Influencer Marketing Explained
- 2:04SaaS Model and Pricing
- 4:23Company Origin: Agency to SaaS Transition
- 5:23Revenue Breakdown: SaaS ARR and Agency Revenue
- 6:37Customer Acquisition Channels and Sales Process
- 9:27Sales Team Structure, Quotas and Compensation
- 11:00Fundraising: Series A and Burn Rate
- 11:54Unit Economics: CAC and Payback Period
- 12:42Churn and Net Revenue Retention
- 15:05Venture Debt and Banking
- 16:04Famous Five: Books, CEOs and Habits