Survey Software
Testimonial is a software platform that helps businesses collect and display customer testimonials, operating under the domain testimonial.to. The company reached approximately $350,000 in annual recurring revenue, built largely through a building-in-public strategy on Twitter led by founder and CEO Damon Chen, combined with organic SEO, affiliate marketing, newsletter sponsorships, and automated cold outreach. The company runs as a lean two-person team, with Damon Chen serving as the technical founder and CEO and Guillaume Bardet serving as CMO. Despite its small headcount, Testimonial has pursued an aggressive multi-channel growth strategy spanning programmatic SEO, Product Hunt automation, subreddit creation, Figma community distribution, and a redesigned pricing page that doubled adoption overnight. Testimonial invested approximately $30,000 acquiring alternative domain names to reduce friction for prospective customers, a spend that Guillaume Bardet reported had turned profitable within a few months of the interview. The company offers a free plan alongside paid tiers and runs an affiliate program through which a single Medium article generated $790 in affiliate earnings for one contributor.
- Revenue
- $2.4M
- Customers
- 100
- Year founded
- 2020
- Funding
- -
- Team size
- 7
- Location
- United States
