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2024 Revenue

$30M

Customers

1M

Funding

$10.9M

YOY

59.8%

Avg ACV

$30

Team

426

Founded

2017

How Woflow CEO Jordan Nemrow grew Woflow to $30M revenue and 1M customers in 2024.

Woflow is a merchant data platform that automates catalog digitization in the onboarding process through an API.

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Woflow Revenue

In 2024, Woflow's revenue reached $30M. The company previously reported $18.8M in 2023. Since its launch in 2017, Woflow has shown consistent revenue growth.

Woflow Revenue GrowthReported revenue / ARR by year$0$8M$15M$23M$30M$38M20172018201920202021202220232024$0$8M$11M$19M$30MSource: GetLatka.com
YearMilestone
2024Woflow Hit $30m revenue in October 2024
2023Woflow Hit $18.8m revenue in December 2023
2022Woflow Hit $11m revenue in December 2022
2021Woflow Hit $7.7m revenue in March 2021
2017Launched with $0 revenue

Woflow Valuation, Funding Rounds

Woflow has not publicly disclosed its valuation. The company has raised $10.9M in total funding to date.

Woflow has raised $10.9M in total funding across 3 rounds, most recently a $7.3M Series A round in 2022.

Woflow Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3M$5M$8M$10M$13M2017201820192020202120222017 cumulative: $0 • 2017 Founded: $02019 cumulative: $125K • 2017 Founded: $0 • 2019 Pre Seed Round: $125K2021 cumulative: $4M • 2017 Founded: $0 • 2019 Pre Seed Round: $125K • 2021 Seed Round: $4M2022 cumulative: $11M • 2017 Founded: $0 • 2019 Pre Seed Round: $125K • 2021 Seed Round: $4M • 2022 Series A: $7M$11M2017 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series A$7.3M--
2021Seed Round$3.5M--
2019Pre Seed Round$125K--

Woflow Employees & Team Size

Woflow employs approximately 426 people as of 2026, up from 309 in 2023.

Woflow has 426 total employees in different roles and functions. They have 1M customers that rely on the company's solutions.

Woflow Team GrowthReported headcount over time01002003004005002017201820192020202120222023202400426426Source: GetLatka.com
YearMilestone
2024Reached 426 employees (December 2024)
2024Reached 408 employees (October 2024)
2023Reached 309 employees (December 2023)
2022Reached 253 employees (January 2022)
2021Reached 180 employees (December 2021)
2021Reached 50 employees (March 2021)

Founder / CEO

Jordan Nemrow

Co-Founder & CTO @ Woflow

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Customers

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Frequently Asked Questions about Woflow

What is Woflow's revenue?

Woflow generates $30M in revenue.

Who founded Woflow?

Woflow was founded by Jordan Nemrow.

Who is the CEO of Woflow?

The CEO of Woflow is Jordan Nemrow.

How much funding does Woflow have?

Woflow raised $10.9M.

How many employees does Woflow have?

Woflow has 426 employees.

Where is Woflow headquarters?

Woflow is headquartered in San Francisco, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .