2024 Revenue
$30M
Customers
1M
Funding
$10.9M
YOY
59.8%
Avg ACV
$30
Team
426
Founded
2017
How Woflow CEO Jordan Nemrow grew Woflow to $30M revenue and 1M customers in 2024.
Woflow is a merchant data platform that automates catalog digitization in the onboarding process through an API.
Last updated
Woflow Revenue
In 2024, Woflow's revenue reached $30M. The company previously reported $18.8M in 2023. Since its launch in 2017, Woflow has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Woflow Hit $30m revenue in October 2024 |
| 2023 | Woflow Hit $18.8m revenue in December 2023 |
| 2022 | Woflow Hit $11m revenue in December 2022 |
| 2021 | Woflow Hit $7.7m revenue in March 2021 |
| 2017 | Launched with $0 revenue |
Woflow Valuation, Funding Rounds
Woflow has not publicly disclosed its valuation. The company has raised $10.9M in total funding to date.
Woflow has raised $10.9M in total funding across 3 rounds, most recently a $7.3M Series A round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Series A | $7.3M | - | - |
| 2021 | Seed Round | $3.5M | - | - |
| 2019 | Pre Seed Round | $125K | - | - |
Woflow Employees & Team Size
Woflow employs approximately 426 people as of 2026, up from 309 in 2023.
Woflow has 426 total employees in different roles and functions. They have 1M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 426 employees (December 2024) |
| 2024 | Reached 408 employees (October 2024) |
| 2023 | Reached 309 employees (December 2023) |
| 2022 | Reached 253 employees (January 2022) |
| 2021 | Reached 180 employees (December 2021) |
| 2021 | Reached 50 employees (March 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Woflow acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about Woflow
What is Woflow's revenue?
Woflow generates $30M in revenue.
Who founded Woflow?
Woflow was founded by Jordan Nemrow.
Who is the CEO of Woflow?
The CEO of Woflow is Jordan Nemrow.
How much funding does Woflow have?
Woflow raised $10.9M.
How many employees does Woflow have?
Woflow has 426 employees.
Where is Woflow headquarters?
Woflow is headquartered in San Francisco, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
