The closest alternatives to Workato are Zapier, Tray.io and Snaplogic. Workato generates $150M in revenue with 1.4K employees. Every one of the 20 alternatives below is compared with Workato on revenue, funding, customers, team size and founding year.
Workato is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  WorkatoThis company |  Zapier |  Tray.io |  Snaplogic |  n8n.io |  CloudBees |  Base44 | Base44 |  THIS | THIS |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $150M | $310M | $70.9M | $364M | $40M | $150M | $150M | $150M | $149.8M | $149.8M |
| Valuation | $5.7B | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $415M | $1.4M | $109.1M | $350.7M | $493.5M | $331.2M | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Customers | 1K | 100K | 4K | 750 | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Team size | 1.4K | 1.4K | 159 | 357 | 67 | 542 | 416 | 416 | Not disclosed | Not disclosed |
| Growth | 35% | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Founded | 2013 | 2011 | 2012 | 2006 | 2019 | 2010 | 2025 | 2025 | 2015 | 2015 |
| HQ | Palo Alto, United States | United States | United States | United States | Germany | United States | United States | United States | United States | United States |
United States · Embedded Integration Platforms
Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two…
United States · Embedded Integration Platforms
Tray.io is a cloud-based automation platform that helps businesses automate their workflows and integrate their applications. The company owns and operates tray.io, providing a visual workflow builder and a range of…
United States · Embedded Integration Platforms
SnapLogic, Inc. provides integration platform as a service (iPaaS) that allows businesses to connect their data, applications, and systems across the enterprise. The platform includes a range of features, including data…
Germany · Embedded Integration Platforms
Free, open and self-hostable workflow automation tool.
United States · Embedded Integration Platforms
Reduce risk, optimize software delivery and accelerate innovation with CloudBees - the industry-leading DevOps technology platform. Build Stuff That Matters.
United States · Embedded Integration Platforms
Base44 is the first all-in-one AI platform to easily build fully functioning apps - without coding. Acquired by Wix for $80m on June 18th 2025.
United States · Embedded Integration Platforms
Base44 is the first all-in-one AI platform to easily build fully functioning apps - without coding. Acquired by Wix for $80m on June 18th 2025.
United States · Embedded Integration Platforms
THIS is an innovative technology company known for providing solutions that enhance digital experiences through tailored technology and design strategies.
United States · Embedded Integration Platforms
THIS is an innovative technology company known for providing solutions that enhance digital experiences through tailored technology and design strategies.
United States · Embedded Integration Platforms
Call Center Studio's cloud-based contact center software revolutionizes customer interaction through seamless omnichannel communication management, facilitating a unified approach to customer service across multiple…
Call Center Studio revenue & fundingWorkato vs Call Center Studio
United States · Embedded Integration Platforms
Software development company that is a certified Google Cloud Partner, with over 1000 experts in the Americas, Europe and Asia
United States · Embedded Integration Platforms
Syndigo is a leader in PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available…
United States · Embedded Integration Platforms
Mimeo is a provider of online managed content distribution and printing services. It specializes in online document printing, digital content, document library, cloud based platforms and booklets as well. The company…
United States · Embedded Integration Platforms
Kong Inc is an open-source API platform company headquartered in San Francisco that helps enterprises manage, secure, and govern APIs across their organizations. Founded in 2009 and publicly branded as Kong Inc in…
United States · Embedded Integration Platforms
Kong Inc is an open-source API platform company headquartered in San Francisco that helps enterprises manage, secure, and govern APIs across their organizations. Founded in 2009 and publicly branded as Kong Inc in…
United States · Embedded Integration Platforms
Community Brands is now Momentive Software, follow us at https://www.linkedin.com/company/momentivesoftware/ Momentive Software helps associations and nonprofits enhance membership management and donor engagement…
Community Brands revenue & fundingWorkato vs Community Brands
United States · Embedded Integration Platforms
Papaya Global is a cloud-based platform that provides a comprehensive solution for global payroll and workforce management. The platform enables companies to manage their international workforce and comply with local…
United Kingdom · Embedded Integration Platforms
Builder.ai, the AI powered composable software platform that allows every business and entrepreneur to become digitally powered.
United Kingdom · Embedded Integration Platforms
Builder.ai, the AI powered composable software platform that allows every business and entrepreneur to become digitally powered.
United Kingdom · Embedded Integration Platforms
Builder.ai, the AI powered composable software platform that allows every business and entrepreneur to become digitally powered.
Tella named Elastic.io, Zapier, and Segment as companies operating in adjacent parts of the integration market. He characterized those tools as focused on the small business segment and suitable primarily for moving data between two applications, in contrast to Workato's enterprise positioning. He did not provide revenue or customer figures for any of these competitors, and no competitor metrics should be taken as company-confirmed figures. Tella's characterization of the competitive landscape reflects his own framing as of January 2018.
Workato ranks #1 of 38 Embedded Integration Platforms companies by annual revenue, putting it in the top 3% of the market.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Nov 2021 | Series E | $200M | $5.7B |
| Nov 2021 | Funding round | Not disclosed | $5.7B |
| Jan 2021 | Series D | $110M | $1.6B |
| Jan 2019 | Series C | $70M | Not disclosed |
| Jan 2018 | Series B | $25M | $145M |
| Jan 2017 | Series A | $10M | Not disclosed |
The closest alternatives to Workato are Zapier, Tray.io and Snaplogic. This page compares each of them with Workato on revenue, funding, customers and team size.
Zapier is the closest alternative to Workato, generating $310M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.
Workato generates $150M in revenue.
Workato has raised $415M in funding.
Workato has 1K customers.
No. Zapier generates $310M in revenue versus $150M at Workato.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
