The closest alternatives to Workato are Zapier, Tray.io and Snaplogic. Workato generates $150M in revenue with 1.4K employees. Every one of the 4 competitors below is compared with Workato on revenue, funding, customers, team size and founding year.
Workato is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  WorkatoThis company |  Zapier |  Tray.io |  Snaplogic |  n8n.io |
|---|---|---|---|---|---|
| Revenue | $150M | $310M | $70.9M | $364M | $40M |
| Valuation | $5.7B | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $415M | $1.4M | $109.1M | $350.7M | $493.5M |
| Customers | 1K | 100K | 4K | 750 | Not disclosed |
| Team size | 1.4K | 1.4K | 159 | 357 | 67 |
| Growth | 35% | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Founded | 2013 | 2011 | 2012 | 2006 | 2019 |
| HQ | Palo Alto, United States | United States | United States | United States | Germany |
United States · Embedded Integration Platforms
Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two…
United States · Embedded Integration Platforms
Tray.io is a cloud-based automation platform that helps businesses automate their workflows and integrate their applications. The company owns and operates tray.io, providing a visual workflow builder and a range of…
United States · Embedded Integration Platforms
SnapLogic, Inc. provides integration platform as a service (iPaaS) that allows businesses to connect their data, applications, and systems across the enterprise. The platform includes a range of features, including data…
Germany · Embedded Integration Platforms
Free, open and self-hostable workflow automation tool.
Tella named Elastic.io, Zapier, and Segment as companies operating in adjacent parts of the integration market. He characterized those tools as focused on the small business segment and suitable primarily for moving data between two applications, in contrast to Workato's enterprise positioning. He did not provide revenue or customer figures for any of these competitors, and no competitor metrics should be taken as company-confirmed figures. Tella's characterization of the competitive landscape reflects his own framing as of January 2018.
Workato ranks #1 of 38 Embedded Integration Platforms companies by annual revenue, putting it in the top 3% of the market.
Customers Workato has named publicly in interviews, filings and case studies.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Nov 2021 | Series E | $200M | $5.7B |
| Nov 2021 | Funding round | Not disclosed | $5.7B |
| Jan 2021 | Series D | $110M | $1.6B |
| Jan 2019 | Series C | $70M | Not disclosed |
| Jan 2018 | Series B | $25M | $145M |
| Jan 2017 | Series A | $10M | Not disclosed |
How Workato Achieved Revenue Growth by Embracing Enterprise Integration
2012: Founding Workato with a Vision for Enterprise Integration Workato was founded by Vijay Tella and his team of four co-founders in 2012. Tella, a veteran in the integration software industry, saw a gap in the market for enterprise-level integration solutions that could be accessed by non-technical business users. Drawing on his extensive experience from companies like TIBCO and Oracle, Tella envisioned a platform that would simplify the integration of SaaS applications, making it accessible to business users who typically drive digital transformation efforts. 2013-2016: Building the Foundation with Community-Driven Integration Workato's growth strategy was heavily influenced by Tella's consumer software experience, particularly with his previous venture, Qik. The company adopted a community-driven approach to integrations, akin to GitHub for integration recipes, which are pre-configured integration templates. By 2016, Workato had amassed over 225,000 public recipes, enabling a rapid user base expansion as 75% of new users started with these community templates. This approach not only facilitated user adoption but also positioned Workato as a leader in the integration space. 201
The closest alternatives to Workato are Zapier, Tray.io and Snaplogic, all active in Embedded Integration Platforms. This page compares each of them with Workato on revenue, funding, customers and team size.
Zapier is the closest alternative to Workato, generating $310M in revenue. Which alternative fits best depends on budget and company size, so compare all 4 competitors above before choosing.
Workato generates $150M in revenue.
Workato has raised $415M in funding.
Workato has 1K customers.
No. Zapier generates $310M in revenue versus $150M at Workato.
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