Insightful
2024 Revenue
$18.7M
Customers
100K
Funding
$0
YOY
89.3%
Avg ACV
$187
Team
102
Founded
2016
How Insightful CEO Ivan Petrovic grew Insightful to $18.7M revenue and 100K customers in 2024.
#1 fastest growing employee monitoring and time tracking solution
Last updated
Insightful Revenue
In 2024, Insightful's revenue reached $18.7M. The company previously reported $9.9M in 2023. Since its launch in 2016, Insightful has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Insightful Hit $18.7m revenue in October 2024 | |
| 2023 | Insightful Hit $9.9m revenue in December 2023 | |
| 2016 | Insightful Hit $851k revenue in August 2016 | |
| 2016 | Launched with $0 revenue |
Insightful Valuation, Funding Rounds
Insightful is a bootstrapped Employee Intranet Software startup. Founded in 2016, Insightful has grown to $18.7M in revenue without raising any venture capital or outside funding.
As a self-funded Employee Intranet Software SaaS company, Insightful has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Insightful Employees & Team Size
Insightful employs approximately 102 people as of 2026, up from 89 in 2023.
Insightful has 102 total employees in different roles and functions. They have 100K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 102 employees (December 2024) |
| 2024 | Reached 89 employees (October 2024) |
| 2023 | Reached 89 employees (December 2023) |
| 2022 | Reached 77 employees (December 2022) |
| 2021 | Reached 65 employees (December 2021) |
| 2016 | Reached 13 employees (August 2016) |
Founder / CEO
Ivan Petrovic
Ivan Petrovic is listed as Founder / CEO at Insightful.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Insightful acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Insightful
What is Insightful's revenue?
Insightful generates $18.7M in revenue.
Who founded Insightful?
Insightful was founded by Ivan Petrovic.
Who is the CEO of Insightful?
The CEO of Insightful is Ivan Petrovic.
How much funding does Insightful have?
Insightful raised $0.
How many employees does Insightful have?
Insightful has 102 employees.
Where is Insightful headquarters?
Insightful is headquartered in San Francisco, California, United States.
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Compare Insightful to the industry
Insightful operates across multiple industries. Browse revenue, funding, and growth data for Insightful in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .