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2024 Revenue

$18.7M

Customers

100K

Funding

$0

YOY

89.3%

Avg ACV

$187

Team

102

Founded

2016

How Insightful CEO Ivan Petrovic grew to $18.7M revenue and 100K customers in 2024.

#1 fastest growing employee monitoring and time tracking solution

Last updated

Insightful Revenue

In 2024, Insightful's revenue reached $18.7M. The company previously reported $9.9M in 2023. Since its launch in 2016, Insightful has shown consistent revenue growth.

Insightful Revenue GrowthReported revenue / ARR over time$0$4M$8M$12M$16M$20M201620172018201920202021202220232024$851K$10M$19MSource: GetLatka.com
YearMilestoneQuote
2024Insightful Hit $18.7m revenue in October 2024
2023Insightful Hit $9.9m revenue in December 2023
2016Insightful Hit $851k revenue in August 2016
2016Launched with $0 revenue

Insightful Valuation, Funding Rounds

Insightful is a bootstrapped Employee Intranet Software startup. Founded in 2016, Insightful has grown to $18.7M in revenue without raising any venture capital or outside funding.

As a self-funded Employee Intranet Software SaaS company, Insightful has built its business with no outside investment.

Insightful Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12016Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Ivan Petrovic

Ivan Petrovic is listed as Founder / CEO at Insightful.

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Customers

Insightful serves 100K customers.

Insightful Employees & Team Size

Insightful employs approximately 102 people as of 2026, up from 89 in 2023. It serves 100K customers that rely on its solutions.

Insightful Team GrowthReported headcount over time02550751001252016201720182019202020212022202320241313102102Source: GetLatka.com
YearMilestone
2024Reached 102 employees (December 2024)
2024Reached 89 employees (October 2024)
2023Reached 89 employees (December 2023)
2022Reached 77 employees (December 2022)
2021Reached 65 employees (December 2021)
2016Reached 13 employees (August 2016)

Frequently Asked Questions about Insightful

What is Insightful's revenue?

Insightful generates $18.7M in revenue.

Who founded Insightful?

Insightful was founded by Ivan Petrovic.

Who is the CEO of Insightful?

The CEO of Insightful is Ivan Petrovic.

How much funding does Insightful have?

Insightful raised $0.

How many employees does Insightful have?

Insightful has 102 employees.

Where is Insightful headquarters?

Insightful is headquartered in San Francisco, California, United States.

Compare Insightful to the industry

Insightful operates across multiple industries. Browse revenue, funding, and growth data for Insightful in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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