CJ Gustafson
- Startup CFO and Newsletter Founder at Mostly metrics
GetLatka interview
How Mostly Metrics Reached 35,000 Subscribers and a 46% Open Rate with a CFO-Focused Newsletter (Interview with Startup CFO CJ Gustafson)
CJ Gustafson (Startup CFO and Newsletter Founder of Mostly metrics) spoke to Nathan Latka on October 17, 2023.
Mostly metrics figures from the interview
- Total Subscribers (2023)
- 35,000
- CFO Subscribers (2023)
- 7,000
- Open Rate (2023)
- 46%
- Typical Click-Through Rate (2023)
- About 4.5% to 5%
“I stumbled upon this. So I have a newsletter. It's mostlymetrics, mostlymetrics.com. And then I have a podcast. It's called Run the Numbers. It's produced by the Turpentine Network.”
“I found what I call audience market fit. It was a bunch of people who were like me interested in the same stuff and it it took on a life of its own. It went from, you know, my mother and my dog and and my wife reading it to 35,000 people in about a year and a half.”
“I would write stuff and then I would find five keywords within it. So maybe I wrote about top metrics for vertical software and I would go on Twitter and I would maniacally just keep searching for, like, vertical software. And then I would write something insightful and then link back to my article.”
Bio
CJ Gustafson is a startup CFO who's sat on both sides of the table - the one who's doing the funding, and the one who's receiving the funding. CJ is a fan of business and breaking down how companies make money. He writes about his learnings twice a week in his newsletter, mostlymetrics.com, which is read by +35,000 CFOs and tech leaders, and interviews world class CFOs once a week on his podcast, Run the Numbers.