Richard Purcell
- Founding team member leading go-to-market at Ocurate
GetLatka interview
How Ocurate Closed 4 Enterprise Customers at $6K to $10K a Month in Under Six Months (Interview with Richard Purcell)
Richard Purcell (Founding team member leading go-to-market of Ocurate) spoke to Nathan Latka on December 8, 2021.
Ocurate figures from the interview
- Customers (2021)
- 4
- Pricing (2021)
- $6,000 to $10,000 per month
- Team Size (2021)
- 5
- Engineers (2021)
- 4
- Months Since Incorporation (Dec 2021)
- 9 to 10
“So we're primarily working with B2C organizations, and the biggest problem that we're seeing is that leading brands want to be able to measure their business, their customers, and campaigns on LTV, because if they know exactly how much a customer is going to spend in the future, it'll inform their marketing investments, forecasting, and general health of the business.”
“what ocurate does is we bring in external privacy first data on every adult American's in-depth behaviors and attitudes, And when we match this database with a brand's customer data, the outcome is a 90% plus accurate LTV prediction at the individual level, which helps brands make the right investments and the right customers throughout all phases of the life cycle.”
“Yeah, so we're primarily working with mid sized direct to consumer brands between $10,000,000 to $500,000,000 in revenue, And the way that we price is based on the size of the database and that's between 6,000 to $10,000 a month.”
Bio
Eight years ago Richard Purcell came to Silicon Valley from North Carolina to follow the 21st-century gold rush with nothing but his car and his clothes. Since then, he's worked with over a dozen early-stage SaaS companies both as a go-to-market leader and advisor. He's seen the negative consequences when operational leaders prematurely scale. These observations led him to create product-market fit benchmarks as a signal on when to scale and also led him to join the founding team at Ocurate. Ocurate helps B2C organizations operationalize a sustainable growth strategy by attracting & retaining the best customers with a 90%+ accurate LTV model.