Anda Gansca
- CEO and Co-Founder at Knotch
GetLatka interview
How Knotch Reached 20 Enterprise Customers with Zero Churn and $14M Raised (Interview with CEO and Co-Founder Anda Gansca)
Anda Gansca (CEO and Co-Founder of Knotch) spoke to Nathan Latka in August 2018.
Knotch figures from the interview
- Total Funding Raised
- $14M
- Enterprise Customers (2018)
- 20
- Avg Contract Value (2018)
- $300K
- Gross Churn (2018)
- 0%
- Team Size (2018)
- 30
“So we help brands understand the impact of their digital marketing. We started off specializing in content marketing because as a new category, there weren't a lot of solutions out there to help marketers make sense of ROI. And we make money because we work directly with brands and we try to help them as much as possible to get unbiased data that sits across all of their different partners, whether it's publishers, agencies, and other distribution channels.”
“It's around 300 k.”
“So we're at around 20 big paying customers at the moment and we have a lot more in the pipeline. I would say the biggest conversion of the pipeline has happened in two tranches, probably the first one about a year ago and the second one about three, four months ago.”
Bio
Anda Gansca is the co-founder and CEO of Knotch, a company revolutionizing the content marketing measurement space. Anda was born and raised in Transylvania and moved to the US to attend Stanford University where she earned a double major in Economics and International Relations. While at Stanford, Anda developed a passion for data analysis while also starting and growing three international non-profit initiatives. In 2012, Anda combined her passions for data analysis and building beautiful end user experiences to start Knotch. In 2015, Knotch was named one of the top marketing tech startups in the world by Cannes Lions & Unilever Foundry. Anda advises early stage startups on fundraising, product, strategy and hiring. She also serves as a mentor and judge for the Stanford incubator, StartX. She was recognized by INC as 30 under 30 in 2015 and Forbes as 30 under 30 in 2016.