Ben Jabbawy
- Founder at Privy
GetLatka interview
How Privy Grew from $1.3M to $3.1M ARR with App Exchange Distribution (Interview with Founder Ben Jabbawy)
Ben Jabbawy (Founder of Privy) spoke to Nathan Latka.
Privy figures from the interview
- ARR
- $3.1M
- ARR a Year Earlier (June 2017)
- $1.3M
- Team Size
- 20
- Total Funding Raised (Across Both Products)
- $4M
“We found that in the small and midsize ecommerce market, there was really a gap. So much of those marketers are focused on driving traffic to the site and then on automatic, you know, nurturing campaigns after conversion. But, you know, if 98% of the traffic's not converting, that was the opportunity that we found to build a really easy to use, quick time to value SaaS platform focused on converting more website traffic into leads and sales.”
“We have kind of two segments that we look at. We have a fully self serve funnel. The average there is about $50 a month. ... And then we have kind of a product qualified inside sales driven effort that's growing. That's about $300 a month.”
“So right now, let's see. It's about 80% of the business is self serve. We actually just brought on our first member of the sales team about four months ago. So ramping quickly, but already 20% of MRR is coming from direct inside efforts.”