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Cameron Fowler

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How Digital Seat Media Reached About 44 Venues with 900K+ QR Codes Installed (Interview with CEO Cameron Fowler)

Cameron Fowler (Co-Founder and CEO of Digital Seat Media) spoke to Nathan Latka on May 26, 2022.

Digital Seat Media figures from the interview

Customers (Venues) (2022)
About 44
QR Codes Installed (2022)
900,000+
Team Size (2022)
35
Total Raised incl. Round Closing (2022)
About $11M
“You can work with nine different vendors that do things. You can work with a vendor that allows real time trivia. You can work with a vendor that does food delivery. You can work with a vendor that provides enter to win and lead collection. But with Digital Seat, you can work with one company that does all of that, and we'll take that load off you.”
“We program the tags down to the individual seat. So the student section at, SMU might have a completely different content experience than the people that are sitting in the 500 seats. That's really the value. Because the brands now, Mercedes doesn't care about an eight year old kid that's watching a football game, but they do care about the guy sitting in the $500 seat. So now they can target that content.”
“We waited until 2018 when QR code scanning became natively unlocked on iOS devices and on Android, and that's when we said, hey. Okay. We need to go and and see what we can do in this market.”

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Bio

Cameron Fowler is the co-founder and CEO of Digital Seat Media, a real-time fan engagement technology platform connecting fans to brands, sports teams, and artists through QR codes and NFC technology. Prior to founding Digital Seat, Fowler spent time as a technology consultant for multiple Fortune 500 corporations including Intel Corporation, General Motors, Mary Kay Cosmetics, Reebok and Boeing. Past notable projects include Intel Corporation’s facial recognition retail platform, Mary Kay’s inventory management system, and General Motors’ digital lead collection platform.

Company

Digital Seat Media

Forth Worth, United States · Founded 2018

Revenue
$1.6M
Funding
$12.5M
Team size
27
Customers
44

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