Casey Hill
- Senior Growth Marketing Manager at ActiveCampaign
GetLatka interview
How ActiveCampaign Drives 50,000 Monthly Trials With a Three-Channel Growth Engine (Interview with Senior Growth Marketing Manager Casey Hill)
Casey Hill (Senior Growth Marketing Manager of ActiveCampaign) spoke to Nathan Latka on July 23, 2024.
ActiveCampaign figures from the interview
- Free Trials
- 50,000 per month
- LinkedIn Impressions
- 300,000 per week
- Total Impressions (past year)
- 10,000,000
- Podcast Downloads (first episode)
- 4,000+
“The first one I would say is LinkedIn. And LinkedIn happens from three different angles. This is our team mobilization, so us posting lots of topical organic content. This is voice of the customer campaign, so getting customers activated to post about what they're doing and how they're using ActiveCampaign, and then paid to amplify the best of those first two categories.”
“We were actually very purposeful to not have any monetary component whatsoever. So all of this is about reciprocity and us using our team to essentially engage.”
“I think we're a little bit north of 300,000 a week impressions is what I'm talking about right now.”
Bio
"Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering 10,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR."
Company
ActiveCampaign
Chicago, United States · Founded 2003
- Revenue
- $290.5M
- Funding
- $360M
- Team size
- 865
- Customers
- 145K