Cindy Gordon
- CEO and Founder at SalesChoice
GetLatka interview
How SalesChoice Bootstrapped for Eight Years on the Salesforce AppExchange Before Pitching Its First Round (Interview with CEO Cindy Gordon)
Cindy Gordon (CEO and Founder of SalesChoice) spoke to Nathan Latka on October 5, 2021.
SalesChoice figures from the interview
- Enterprise Logos Listed (2021)
- At least 10
- Team Size (2021)
- 20
- Year Founded
- 2013
“It is a pure play SaaS business. We mainly focus on analyzing Salesforce datasets to predict sales forecast outcomes, with trusted AI practices.”
“Yeah. Yeah. We're only integrated with the AppExchange at this point, although we have an open API.”
“I think probably a raise between 2,000,000 to $3,000,000 is probably a good target. Typically, can't get a firm in unless you're raising at least a million, right? So we've kind of got an overall goal. We don't need a lot of capital. I just want to be able to scale up harder in terms of sales and marketing.”
Bio
Dr Cindy Gordon, CEO and founder of SalesChoice, an AI SaaS company for B2B sales, and winner of 2018 Digital Transformation award for AI Disruption. A former Venture capitalist, Accenture Partner, Xerox GM and Citibank VP. Dr. Gordon is the 2017 Sara Kirke EY and CATA CEO innovation winner and the 2017 Startup Canada Entrepreneurship Award at both regional (Ontario) and National level. She has also been recently recognized as one of 30 Most Creative CEO's in North America. Cindy is the Canada national spokesperson for STEM, for women in tech for CATA and also an AI chair for the new AI Directory founded by SalesChoice, CATA and IT World Canada. Cindy is also a Governor General award winner and has published over 14 books. She is currently co-authoring on a new book on AI to be released in 2018.