Daniel Melkersson
- Founder at PinMeTo
GetLatka interviews
How PinMeTo Reached $5M ARR and 700 Paying Customers With an 85-Person Team (Interview with Founder Daniel Melkersson)
Daniel Melkersson (Founder of PinMeTo) spoke to Nathan Latka on March 30, 2022.
PinMeTo figures from the interview
- ARR (2021)
- $5M
- Total Customers (2022)
- 700
- Team Size (2022)
- 85
- Net Dollar Retention (2022)
- 105%
- Total Funding Raised
- $5M
“Our customers are large, multi location brands. It can be anything from retailers like H and M to to car dealerships like Volvo. So yeah.”
“It's around 500. I think it's if it was five fifty six, I am not 100% sure. It depends on how we calculate it because we usually, we don't calculate SMBs, which is which we call customers under 50 locations. But if I bring them in as well, it's over 700. So it's it's large companies. It's it's around 500. But if we calculate the few SMBs we have as well, it's over 700.”
“It's been we're doing b to b outbound sales mostly. Of course, we have a communication and a marketing department, but they are heavily focused on helping our SDRs to book more meetings and getting more in balance. Mhmm. Sales approach.”
How PinMeTo Reached $5.2M Revenue with 550 Customers and 3% Gross Churn (Interview with CEO Daniel Melkersson)
Daniel Melkersson (CEO and Co-Founder of PinMeTo) spoke to Nathan Latka on December 8, 2021.
PinMeTo figures from the interview
- Annual Revenue (2021)
- $5.2M
- Paying Customers (2021)
- 550
- Gross Annual Churn (2021)
- 3%
- Total Funding Raised
- $5M
- Team Size (2021)
- 78
“Yeah. Around 800. A little bit above 800. I would say 900 today.”
“So we upsell against the number of locations because they're location based businesses, multi location businesses. For example, one of the customers we work with, H and M, they have stores all around the world, so they pay per per store. So we upsell with the number of locations if they grow by locations, and then we cross sell with other products on the platform.”
“They're paying us $300,000”
Bio
PinMeTo is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting them keep their business information up-to-date everywhere, manage their reviews, and maximize their social reach – all from one place.